Saturday, August 22, 2015

Lady shoes, swords, and more

It all starts from the floor. And this in an analogy that all skills are basic at first and we all build our skills from a baseline and up. It goes for the worlds best as well as for the very youngest players.

But let us talk about shoes again. Salming was first with real Floorball shoes and here is the latest from Unihoc

So a little sport, locally rather big in four countries, is large enough to support manufacturers to design specialty shoes? Even shoes for girls?
But how can this be?

Ok, we dare to guess... We think two factors play a role here. The relative isolation of the sport to a few high penetration markets has made it too concentrated to be fully discovered or interesting by the big sport manufacturers.
This is a double sided sword where clubs, federations, and manufacturer has been too busy with local development. So local development of the sport has had a high priority versus the more broad international promotion. The other side of this sword consists of other global shoe producers (beside of Asics) that has not been on this ball good enough. This dual sided sword has created an opening for new shoe players to enter the shoe theater..
Interesting huh...
Then we suspect that both Salming and Unihoc rather fast figured out that the shoe market might be a somewhat lucrative business too - and this probably is true for Salming as they quickly entered other shoe niches, like for running, and other sports too.
Clever guys and gals.
What is next? Well it would not be too surprising if we see more Floorball brands with shoes - or a more bold move by some of the global shoe brands in the Floorball direction, at least some day.
Then Floorballcentral thinks that the IFF should approve and test shoes too - to create more revenue for the globalization of the sport.

In other News?

In Texas Floorball was just introduced to some 200 people. Many of these were #PE #ESS teachers. Hooray.

In New York Gfloorball opened up a new online store and they introduced a new Floorball stick - the second Stick from Generation Floorball.

In California a US Open took place this weekend and the first games between a Canadian girls Youth Team and a US young girls team took place this weekend. Canada showed USA how far ahead they are with their stick-handling skills by winning by 20-0 and 15-1. Yes team USA did incredible improvement in just one day. So congrats to all girls and leaders involved in this feat.

And as this post begun - it all starts from our baseline - or in this case from the floor.

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Research suggest that eye-injuries are more common in Floorball as compared to Tennis, but less common as compared to Squash (similar to Racquetball).
To minimize this risk of injury Floorballcentral recommend: Use certified protective eye-wear (mandated in many European areas for the youth). Do not lay down on the court. Follow the rules strict on stick height.

Also if you get addicted to this sport - do not blame us!