Sunday, February 22, 2015

300.000 licensed players




Here is the latest numbers from the IFF
http://www.floorball.org/news.asp?kieli=826&id_tiedote=4315

And the sport has for the first time ever passed 300.000 licensed players.

Now let us look at this with critical eyes.
Growth is only 1 %
- The instant question is what has the Swedish Floorball Federation (largest nation) done during 2014 to spread or share the sport outside of Solna (that is a joke - read Sweden)?
Our answer, not much, they seem to feel rather safe in their own cool duck pond.

How much quality do we read into these numbers?
http://www.floorball.org/default.asp?kieli=826&sivu=205&alasivu=205
Wild guesses is what we see, but also some good reporting from a few nations, and some that did not report at all.

Anything good? Yes the big countries are growing - but not fast enough - because not much floorball work is aimed towards growth..
It is mainly sweat on the court for a few so far - to make Floorball as big as it is worth - we have to sweat with the push of it to others too.

So What do we need? Justa few basic things..

A) Marketing - they say it is on its way...
B) Systematic incentives to grow the sport - give license discounts to players that brings on new players - this is just normal marketing stunt that works - put a growth strategy in place. Do not wait for it to happen - make it happen. 2 licenses for the price of one anybody?
C) Make certain all licensed player are subject to value added services/products
D) Figure out how to build infrastructure - school education in PE - and a big roll-out of boards to foreign hot beds
E) Build cross-sport relationships, with hockey, field hockey, lacrosse, pickleball, frisbee, and why not tennis?
F) Make certain the worlds best league is available free to be watched online - outside of Sweden.
G) Get serious with global sponsors - not local ones
H) Have more fun - and do not act so utterly bureaucratic
I) Realize that the LTAD program Swedish Floorball is working on - is at the very top notch global #LTAD level - Export it!
J) Product placements into Hollywood (bollywood) productions (its not impossible)
K) Tell Floorballers to take full interest in social media - this is the main marketing tool in 2015 - and any channel is good - but make certain Floorball beats the guts out of any other sport that possibly could be considered a competitor ;-D
L) Develop the product - introduce the mixed gender team
M) Take ownership of the heritage - Celebrate the guy that invented plastics, Cosom Hockey, Jolly that gave us ventilated sticks, and Ahlquist's first initiatives
N) Be bold on safety and injury protection - be better than other sports
O) For heavens sake get an environmental program in place - fight plastic pollution in the Pacific for instance
P) Build other cultural relationships - Use a world class DJ for all forthcoming WFC's for instance - make it a double whammy.
Q) As long as Nike and Adidas does not grasp Floorball, nothing will happen - lobbying - someone?
R) Diplomatic work at the highest levels
S) Drive research of Floorball to heights we have not seen before
T) Students that go abroad - must be used as official ambassadors
U) Move individual statuses down the chains, not up the ladder
V) Now we almost ran out of more options here
W)  Or as VJJ Stanley said: True Victory is to find a peace of mind - that goes for Floorball too..

Was there something else - wonder your favorite evangelist...?


Related Posts Plugin for WordPress, Blogger...

Caution

Research suggest that eye-injuries are more common in Floorball as compared to Tennis, but less common as compared to Squash (similar to Racquetball).
To minimize this risk of injury Floorballcentral recommend: Use certified protective eye-wear (mandated in many European areas for the youth). Do not lay down on the court. Follow the rules strict on stick height.

Also if you get addicted to this sport - do not blame us!