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Nope, not talking about players this time - but administrators, politicians and marketing people.
We have a case. A real case. Floorball seems to doubtlessly end up at the World Games in Alabama 2021 - and no normal American has ever heard about the sport. So this case is also a challenge of the best possible kind, a challenge one can dream of - once in a lifetime.
It is the case of THE big challenge.
But if we look beyond the sport as it is being played and instead look at the players behind the scenes - that must make this happen we see two things - a current reality and a dream fantasy.
This post in not intended to discuss how things are. This is not written to step on toes. This post's intention is to discuss how the administrative dream team could look like - in the USA - to take Floorball to the World games 2021, as a dream!
This is America - and the most vivid market economy in the world. The Dream team we see should act based upon capitalistic principles. It means an organization based on revenues for profit. The unit that takes Floorball forward should not be a non-profit organization - but a for profit entity. Bold huh?
OH no that is impossible. Is it not? If the first individual, or sub-contractor, hired for such an operation also is indeed one of the best grant writers in America? If the second individual - or subcontractor - is one of the most efficient sponsorship negotiators in America? The third one - a philanthropist... Or let us put it this way. If an economic platform is secured before anything else - things will be easier to deal with - right. Yes, as said this is still a dream to aim for...
Then it is time to realize that these games are not a national priority - but a global priority so the organization should - be ad hoc designed for the task to take Floorball forward in the USA at the World Games. This means that the top International Federation must not only supply know-how, personnel and be an integral part of a local task force. Yup a local office would not be wrong either... location - Colorado of course (most us sports are organized out from CO)
It is further a dream idea to build alliances with other organizations that have deep and well developed structures in this nation. We think both about mentor sports but also educational resources and sport organizations for special needs. Yepp.
Anything else? Yupp, a Floorball ad hoc group - to take the sport forward in the USA may not be too tainted with Europeans or Asians. This group must consist of several core born Americans for its very highest credibility. And this part is not negotiable.
So how would this Dream Cake look like as a receipt?
To make the dough; Take 3 deciliters of money generators: grants, sponsorships and philanthropy. Mix these well and sprinkle some crowd funding above for some colorful fun.
1 deciliter of International authority - mix these well with 2 ounces of the national experienced leadership. Bake well at 425 degrees until the dough gets golden brown.
Add a half cup of mentor leadership from both national Hockey and Field Hockey each, spread gently over the loaf. Let stand for a short time. Add a thinner layer as soon as the cake cools down with - why not Special Olympics?
Cover the cake with a full layer of education - use the most prestigious resources possible from Universities at a top national level - this layer of leadership ought to taste very good at any US PE teaching institution.
Our serving suggestion - is called Marketing, Social Marketing and Social Marketing.
Well to have Floorball at the World Games in Alabama 2021 - was also a dream - days ago ;-)
Ad Astra (or "to the stars" in latin - and Floorball might hit the treetops to start with) ;-)