Thursday, December 18, 2014

Numbers that could rattle the commercial Sporting World


The IFF has just released so much numbers on the enormous success of the 2014 World Floorball Championships.

Yet again Floorball proves to be a superior commercial product. Companies like Asics, Gerflor, Unihoc, Honda and more should be proud that they invest in a clever activity that not just produce returns in viewerships - but also connects their brands to a modern fast, comparably safe, healthy, and cool activity for the youth/kids.

Merry X-mas all sponsors..

We here just quote a little part of all the numbers from IFF:

"A total of 22 WFC 2014 matches were shown on TV in a total of 47 broadcasts in nine different countries.
In Sweden the WFC 2014 final set a new record for TV4 and floorball matches. The new floorball record is 542 000 TV viewers in addition to 21 300 who saw the final on TV4 Play Web-TV. The previous record was from the WFC 2008 Final 2008 (490 000 viewers),
In Finland the Final was watched by 467 000 TV viewers and the total number of viewers in the seven broadcasted TV matches was over 1,5 million.
In Czech Republic the bronze game between Czech Republic and Switzerland reached a total of over 680 000 viewers in total, with an overall average over 201 000 viewers.
The total number of TV spectators will be very close to 5 million spectators for the WFC."


Want to see the full numbers rant in its full glory?

Go Floorball Go - and still this has not started since North America hardly knows what this is yet - WOW Baby!

Oh one more thing, just a little disclaimer... - as the IFF shows some numbers on followers on social media - it is important to keep in mind that they do not work too actively to gain following instead they use a more classic passive and waiting approach. In our opinion their numbers could be increased a lot if the took on a much more active stance to increase following. The day they start to work more actively with marketing - we r sure they will push some of those levers and regulators too - to increase their own numbers even more ;-D. Their potential for doing this is beyond well awesome... And it would not hurt the sport (rather the opposite).
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Caution

Research suggest that eye-injuries are more common in Floorball as compared to Tennis, but less common as compared to Squash (similar to Racquetball).
To minimize this risk of injury Floorballcentral recommend: Use certified protective eye-wear (mandated in many European areas for the youth). Do not lay down on the court. Follow the rules strict on stick height.

Also if you get addicted to this sport - do not blame us!