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The World Floorball Championships in Gothenburg, Sweden 2014 is over and the Local Organizing Committee did proudly announce a new spectator record of in total 104.000 some Spectators. Ok this is not what was said before the games as they said 110.000 sold tickets - with hopes of yet another 20% of sales after the tourney started - so something sounds a bit odd in that story... And the 104.000 - and something, is not sensational as compared to the Czech numbers just a few years ago... It is just a few percent better (and some analyst even said some numbers from Gothenburg - must be measured with a few ounces of a smile - or something like it).
Ok, that is in reality not important - the important thing is that Floorball grows fast - and by measuring the audience in Gothenburg our judgement is - well it could have been done... like a bit better.
So now we say that Latvia can beat the heck out of all previous WFC's - if they do it right. Yes Latvia is the next host for the male WFC in 2016.
The IOC, on the other hand, say they want to move the Olympics from a sport happening to more of an event happening. Hmm.
We think that is a very clever and futuristic analys. So we think Floorball can do this.
There is this funny story from Sweden; on How Avicii ended up on a Swedish stamp. People over 30 wonder who is Avicii? - but people below 30 say - What is a stamp?
Floorball attract a heck of many young people so let em run the show!.
So if Floorball in Latvia forget about Rock bands that play guitar accords that young people think is for old people - schlager based music or whatever. If Floorball let young people have their music.. And you know what - they should not glue a funky song to a WFC as a front cover image.. No make it into a full blown DJ concert instead.
Use a DJ!
Afrojack? Need more Ideas?
Do not have them play in intermissions like at the Superbowl - arrange instead full blown DJ concerts each night after the Quarter finals, Semi Finals, and the Final day - after the games are over. Just adjust the playing schedule a bit. Add 4-5 hours of big Music. Sell tickets like in combo packages. Floorball attracts many people - but a top notch DJ at least as many - so in theory this should mean a double dip of high power and energy.
Too expensive? Or..maybe too lucrative? LOL!
Old audience records - would fly out the window. The youth appeal to the sport perhaps staggering. Bundle TV coverage to include a concert..
As we just said - the IOC talks about the move from sports to events. Listen to them.
Latvia would be famous and Floorball would lead the event based sporting world. ..
Fun idea, huh?
Here is an update..
This is what Metallica will do for NHL - or San Jose Sharks... so this is not as off-the-wall as u first thought huh