Tuesday, November 11, 2014

The #WFC2014 hashtag is a mess


Someone else took part ownership of the #WFC2014 hashtag.
Someone else is something like a conference on Fantasy Fiction Writers and has not very much to do with Floorball.

Yup.

If you run Scandinavia's largest sporting event you must be certain you own - not only the hashtag but also the twitter handle @wfc2014...
Of course you can not own a hashtag - in other ways than through true dominance..
Right now if you search for #WFC2014 a big load of these tweets has nothing to do with Floorball. And if you look at the twitter stream on the main home page for WFC2014 - well you can learn a good deal about Fantasy Fiction writers too...
http://www.wfc2014.com/en/media.aspx
And if you could not buy the twitterhandle @WFC2014 - you probably should have found another handle and tag...to start with?

OK, what to do - we would say there are good 2 things to do - either the local organizer and the Floorball community must decide to own the #WFC2014 hashtag - so a Twitter and facebook storm would be a good solution. Or toss out that tag and use #floorball2014 instead.. This is indeed a better hashtag since it convey some real cognitive content - something no acronym can do for the non-invited.
Floorballcentral despise acronyms by the way as a bureaucratic waste product.

Huh, is this our problem? Yes since this affect the social media presentation of the games and the sport. And we care about such things. We can only imagine how the folks behind this matter reason? he he.

A third way to deal with this could be just to admit that the creator of this problem maybe should develop some other and better skills and next time get a social media expert involved?
Then maybe just pretend that nothing is wrong. Added to this is that a bunch of Fantasy Fiction writers now maybe will start to write about Floorball too?
Maybe this was the way how the writers behind the US TV-show #psych wrote about Floorball a year ago... They found it through their own hashtag?
So maybe this is a genius move after all?  Even if for now (23 days & counting) seems like a big mess.

For now - hey you Fantasy Fiction writer - please write a bit about Floorball too will you?
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Caution

Research suggest that eye-injuries are more common in Floorball as compared to Tennis, but less common as compared to Squash (similar to Racquetball).
To minimize this risk of injury Floorballcentral recommend: Use certified protective eye-wear (mandated in many European areas for the youth). Do not lay down on the court. Follow the rules strict on stick height.

Also if you get addicted to this sport - do not blame us!