This is a Beta report. This work is done by @Floorball_news on twitter in its first beta edition 1.0. One of the most important promoters of Floorball ever.
All credits goes to
This is not to play with numbers - this is a serious data analysis on how Floorball looks like on Social Media and we find several interesting things..
Facebook dominates this - an odd fact since as a marketing tool - Facebook charge money to do marketing and about 6-12% of all postings is said to reach all intended followers/likers. So the strategy here ought to be explained a bit we think?
The Czech dominates this too - but, do u see how stuck they are on facebook? Also remember hardly anyone from the Czech Republic tweet on any language beside of slavic.
Klubbhuset and Innebandymagazinet seems to have the healthiest mixes of social presence - but none of these guys tweet hardly ever acts social beyond Swedish.
If we exclude facebook (as we think promoters should do) two interesting things jumps up... Floorball Shop Spain is dominant on Instagram (click the icon and u will see) and we also think it is clever to focus on one channel for social media.
The same goes for us here as we do fairly good on twitter compared to the posse. So in this perspective a merger between us and Floorball Shop Spain would be an awesome deal ;-D
If you look at clubs several of them do better than our own favorite club Storvreta - but Storvreta is doubtless the club that best use an international language and this list does not show us this... ie the language used.
Floorballcentral could easily start to tweet in Esperanto tomorrow - but to what point?
Among the brands for sticks and more equipment - several actors should feel ashamed over their own weak performance. Clubs in general should be able to do better as well - we think.
As it comes to the Finnish federation we do not know how they think - to us here finland is well ahead of Sweden on Social media as we speak English - normally - but not the official federation?
On this site we here ends up as the world's 5 largest Floorball portal is - well insane. Or just a proof how utterly weak the competition is.
For heavens sake U guys and gals we do not even run any targeted ads on this site ;-D, Beside of a single one we r only exploring right now - LOL
This work by @Floorball_news is something of the best we have seen in the social world of #floorball. Congratz - our hero!