Thursday, October 23, 2014

Classic Marketing... theories

image linked in Via Wikipedia

If U want read up on this subject be our guest:
OK Now let us toss in Floorball into this..
In Sweden Floorball must probably be seen as a Cash Cow. With a very high market share (the nations largest indoor sport) but not very much growth. In countries with explosive growth like South Korea, perhaps...Floorball would be seen as a Star. The market share is not the largest but growth is incredible.
Dogs could be 3 on 3 Floorball in Latvia and activities like walking Floorball, Freebandy or why not Special Olympics Floorball may be seen as Question marks - smaller activities in some markets with possible and very good potential... in several markets

What do we learn from this?
Well, that ongoing change is crucial to maintain or reach a higher potential. We also know that Floorball already today is not just one sport but comes in several different forms - something that promise good for the future - for now - mainly in the long run.

It is obvious too... That if a market turns into a cash cow market with a very high penetration but low growth... You might seriously need to redefine your market.

If we ask this question you probably will understand what we mean:
- How would IKEA look like if they only stayed inside their own Swedish national borders? Maybe like a cash cow still too - but would it be sustainable in the long run?

Most big industries talks about scale of production. We here think that goes for Floorball too. If you have big leagues across the world - interest will rise and the status and the overall production of Floorball will flourish.
That is why we constantly nag about the idea #floorballwithoutborders here.

With a consistent plan to grow the sport and with actions to build Floorball on new and highly potential markets the status and activity will grow in countries that today have Floorball as a cash cow too. It appears to us like a law of nature.

Let us now just  hope some of the bigger National Federations understands this reasoning too.
We do not argue against them but for their own sustainable good!



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Research suggest that eye-injuries are more common in Floorball as compared to Tennis, but less common as compared to Squash (similar to Racquetball).
To minimize this risk of injury Floorballcentral recommend: Use certified protective eye-wear (mandated in many European areas for the youth). Do not lay down on the court. Follow the rules strict on stick height.

Also if you get addicted to this sport - do not blame us!