Monday, September 8, 2014

Social media policy - our own...appendix sort of



We love the idea that the IFF made a social media policy...
It is thorough, polished, filled with good advice, and rather comprehensive...
In other words fairly good work... its here by the way.. http://www.floorball.org/Liitetiedostot/Communication/IFF%20Social%20Media%20Guide%202014.pdf

We just have a few things to add;
- How to get real leaders to act with charisma on social media? FIFA's Sepp Blatter is an interesting benchmark with 2.76 Million followers on twitter for instance :-)
OK, Ok, maybe a bit hard to shoot for - for now - but still ;-D hrmpf.

- We think it is important that all Floorball people knows that Facebook throttle their communicative stream so only 6-12 % of your content is filtered and does not end up in the stream of others - if you do not pay. Is this what we want?

- We also think the theories about reciprocal networks versus mass-medial networks should be explained in deep deep detail. We have done that here before - try this http://www.floorballcentral.org/2013/10/more-tricky-twitter-notions.html

- We think it is important to know that images sell any product - often way better than a text - so irrespective of the channel you use (yes instagram is outstanding - with the little back draw that we think instagram/facebook owns all pictures made in their app - so be careful).
But if you are on facebook, twitter, snapchat whatever... or a blog - include big pictures please!
hey, It is not ok to play too much with other facebook logotypes - we think - via Ruedi - full credits to him

- Then... social media is changing seriously super fast - what is good today can be dead tomorrow - and in China/Asia we have networks like Sina weibo and hot tools for messaging like Line and Kakao talk etcetera that we must keep a tab on too. Yep this is big big big things... to be used to serve Floorball better maybe? Team-Up anyone? Many more teams can do this beside of Happee!

- If we then focus on Twitter.. here a few tools any Floorball person on Twitter must have a clue about for the sake of Floorball.
For now let us just list a few
- Topsy
- Twitter Analytics
- Riffle
- Twitter Counter and their app Statistics
- Klout

Why would you use them? Well we want Twitter to communicate Floorball as good as possible right?
Now! Go for it!
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Caution

Research suggest that eye-injuries are more common in Floorball as compared to Tennis, but less common as compared to Squash (similar to Racquetball).
To minimize this risk of injury Floorballcentral recommend: Use certified protective eye-wear (mandated in many European areas for the youth). Do not lay down on the court. Follow the rules strict on stick height.

Also if you get addicted to this sport - do not blame us!