Monday, September 29, 2014

Is there a thing like an Olympic rocket?

via wikimedia commons - sputnik - it needs some photoshop ;-)
IFF's President just released a statement before the Champions Floorball Cup coming up.

This is what he said:
"Floorball has taken important steps forward, in order to reach our Vision and a place in the Olympic Games. The next task is to be ready for 2015, when the IOC chooses the contenders for the “short list” of sports that have a possibility to enter the 2024 Olympic Games.

Concerning multi-sport events Floorball is successfully now on the World Games in August 2017 in Poland, in the city of Wroclaw. We are also on the Urban Games, in 2016 or 2017, and we will play either 3 versus 3 or 4 versus 4. It is vital we show the values that Floorball possess, showcasing Floorball with many spectators, and a good youth oriented atmosphere, continuously having all matches streamed on the internet."


We like this - it is clear and full force ahead. 
As it comes to the streaming part of live games online we hope many more than Floorballcentral will start to stream live games via their web pages as embedded posts - in particular National Federations. The more embedded streams - the more buzz we will create - and the more viewers we will reach - this is just modern TV!

But what we also like is the organizational idea described later in the same post by Mr. Eriksson. It clearly states that the organization for Champions Cup should be divided into two main efforts - one aimed at the performance, or the administration, of the tournament - and another effort focused upon marketing.
Floorballcentral thinks this is exactly the way to go. This is also what we want to see within the IFF as an organization too, but also with the other top National federations - some that we think sometimes are way too heavily aimed at administration instead of marketing, yawn. 
So to take this step is a genius move by the IFF for the Champions Cup.

Here is another fun idea on the marketing concept that we have heard from American Football. As the favorite team (in this case the Green Bay Packers) in American Football scores like 21 points - the main sponsor offers a 21% rebate on their products/services the following day.
In Floorball it is slightly harder to reach as high numbers as in American Football - so even in this perspective Floorball seems like a good bet for marketing activities based upon the score from a game - providing discounts related to the score. HUH ;-D
NO no no soccer will not work - 1% off as the big team wins? U must be joking - and Basketball 102% off LOL.

So who can now photoshop sputnik so it more looks like a floorball ball in space?
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Research suggest that eye-injuries are more common in Floorball as compared to Tennis, but less common as compared to Squash (similar to Racquetball).
To minimize this risk of injury Floorballcentral recommend: Use certified protective eye-wear (mandated in many European areas for the youth). Do not lay down on the court. Follow the rules strict on stick height.

Also if you get addicted to this sport - do not blame us!