Friday, August 15, 2014

Twitter Trix - Never try to measure your soul

Floorballcentral has the impression that news are not always news these days. Old impressive news brands has turned into a chase of traffic - online traffic. This means that good quality examining news has been replaced with the most odd stories - but the things that most people like to read about (quantity news). This can be both good and bad - from our own perspective it turns obvious that quality news has been replaced by quantity news... or that the quality news ends up behind pay walls. We say this without any further reference connected to Floorball. But we do not like this general news "development"...trend.

This kind of IDEA picture works good on Twitter
Floorballcentral is at times doing fairly good on Twitter as @Ulfjens Floorball and we have earlier revealed some of the tools we work with, here.
We have stated that we like an app called unfollowme that help us toss out accounts that does not follow us back. The idea behind this is that a balanced bi-directional network is much stronger than old mass medial networks - that mainly works in one old direction.. and to modern standards this must be seen non-social and off the wall.

Ok, recently we dove into the functionality that Twitter Analytics offer - and over a night our Tweets hit new wild records in many different ways. We also started to use a plug-in from Twitter counter that rate each single tweet in terms of its performance... and also gives specific instructions on how to improve these tweets - its a new tool,,,
We also found this at thenextweb

OK so here we offer all People on Twitter for Floorball a full free toolbox to improve all the tweets - we do. OK...

But it is also here we want to stop - hesitate a bit and conclude a few things.. If we use all these sets of tools maybe we are heading in the same direction as online news. Maybe we in the chase for the perfect tweet start to not only measure our tweets soul - but maybe we are digging in the wrong direction. We do not like tweets without soul. We do not like too much measurements - even if it seems to work. We prefer to like authenticity. Even if this at times not score that very high.

So right now our twitter activity for Floorball is maybe at a cross road?
Should we really measure all tweets we do? Probably not. Should we fully ignore all the tools there is for the perfect tweet? Probably not... Most likely it is best to balance tweets a bit..

But this is what we know right now:
Our 11 largest Followers all have above 1 Million followers. Only one generation away from our own tweets our network has the potential currently to reach millions and millions of people.. The pace of our tweeting is rated as very good. We have an incomparable very strong presence in Saudi & Kuwait. But that area of the world are famous for a high twitter presence and following as well as a strong soccer culture so no wonder they are interested in Floorball too. As we use Images in Tweets the engagements jumps up INDEED.
We should however have many more "penpals on Twitter" as it is very good for our cause. Many sources claim that we must put a PLS RT in every Floorball tweet but we feel it to be a bit obnoxious... 3% of our followers are from California... etcetera etcetera..
But the main lesson right now is probably this - We must use our heart and we must be a bit careful with starring too much on numbers and statistics - or we risk ending up with a twitter stream on "news" that only has value for a target group - we do not want to target. Twitter is extremely complex and continuously we are surprised about tweets that works - or tweets that do not work - and we not understand why... but u know that is fine..
Two things are however set in stone - we will not buy one single follower - and we will never schedule tweets to occur at the right time of the day... We think the globe needs tweets 24/7 on Floorball - so why would we move our tweets to top European hours?

Have fun with that link above - please write to us on Twitter and pls RT as often as you may - for Floorball.
Related Posts Plugin for WordPress, Blogger...


Research suggest that eye-injuries are more common in Floorball as compared to Tennis, but less common as compared to Squash (similar to Racquetball).
To minimize this risk of injury Floorballcentral recommend: Use certified protective eye-wear (mandated in many European areas for the youth). Do not lay down on the court. Follow the rules strict on stick height.

Also if you get addicted to this sport - do not blame us!