Sunday, August 10, 2014

Social Media & Floorball? Is Facebook the best tool?


It is great to see how Floorball moves forward on social media. There is no doubt that Floorball grows and that different countries connect in these ways - with a very cool attitude, flavor, and across borders.
A #hashtag that we have been trying to promote via Twitter is #floorballwithoutborders - and maybe social media is the key to border less floorball? A concept we do believe in.

The king is without doubt;
Just look at the Cesky Floorball Federation at https://www.facebook.com/ceskyflorbal they are close to 70.000 likes on the "F".

But Facebook is not only king in the Czech Republic they do utterly well in other areas too, including America...

Floorballcentral.org has more or less fully left Facebook.

This since we can not see the throttling of reach as a good thing if you want to do marketing. Yes we know if we pay - Facebook is an utterly good tool. But we do not pay, can not pay, or do NOT want to pay. And we think the problem with payments to reach your own community, or beyond, is flawed if you want to get some serious free marketing done. Let us quote Time Magazine - a fairly reliable source - :
  "-Facebook declined to comment on the percentage of fans that see posts from a typical Facebook Page (the last publicly disclosed figure was 16% in the summer of 2012), but the company admitted in December that posts from Pages are reaching fewer users." Here is the link if you want to read it - http://time.com/34025/the-free-marketing-gravy-train-is-over-on-facebook/

Feel free to search the net and build your own understanding on how things work please.
We understand that Facebook is popular - everyone is on it - and it is easy to work with.

Nope we here have fully "snowed in" on Twitter instead. Why? Because we know there is no throttling and Twitter has some new cool tools to use too. and more in the pipeline. And we are not doing too bad. Each single tweet hits from a couple of hundreds of impressions up to thousands or more. So each day we get the word of Floorball out to some 5-6 thousands of readers if not more and... right now over the last few weeks we have well above 150.000 impressions on Twitter about Floorball... This is probably better than many small little newspapers - in particular since we know that we talk about real measured exposure.. Forget the ideas about Favorites on Twitter - way more people are exposed - and measured - in reality - and a Re-Tweet can toss your tweet to substantial larger audiences.

The advertising power is not in place fully yet on social media - but we are sure it will be there one day - investments in readers will move from Newspapers, that no-one hardly reads, to real measured views on social media. Then - most often on social media it feels like you have friends and a friends recommendation is one of the strongest sales incitement there is... Hmm Twitter is a very open community - even if a bit tricky to learn, we admit, as compared to Facebook.

And yes we do better on Twitter than on this blog, he he.

Instagram (owned by Facebook) and perhaps YouTube (owned by Google) is probably the best social tools to promote Floorball on, since Floorball offer so many unique image opportunities. The approach with images also talk to people's feelings and research has often shown that emotions is key if you want to sell something. But Twitter offers indeed pictures too.

We will continue to focus on Twitter here since we have some new resources to help us Tweet better and we think it is vital to stay focused. But - here is the secret - we just discovered a new social media tool used by one of the worlds best Floorball Clubs. Cool stuff, we will look into this more as we see some potential in this. But you know out of 10 start-ups 9 fail... We will be back on the subject of social Media for Floorball.

One more thing please follow us on Twitter as @ulfjens and share our tag as much as you like & do RT - for Kids & Floorball's sake!
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Caution

Research suggest that eye-injuries are more common in Floorball as compared to Tennis, but less common as compared to Squash (similar to Racquetball).
To minimize this risk of injury Floorballcentral recommend: Use certified protective eye-wear (mandated in many European areas for the youth). Do not lay down on the court. Follow the rules strict on stick height.

Also if you get addicted to this sport - do not blame us!