Basic understanding for how things work...
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So you take the old regular light bulb - you look at it and realize that the price is a few cents.
Then you look at the latest LED lamps - with its own phone app - to set the light exactly - the way you want. This fairly new product represents a completely different set of value and is sold for 50-60 dollars a piece.
So with some new technology and software integrated into an old product - to create new ways to use this product - the value sky rockets.
No this is not only about lamps. Cars used to be fairly dumb too. Now Google have self-driving cars on the road - and many car manufacturers work with other systems for autonomous driving. This means that the value of the car will rise - but also the amount of software dedicated to each car will just increase. And with higher value for the buyer - the seller can ask for a higher price... And down the road since software can cheaply be copied - the production cost for this software will dwindle as it goes into production - at the same time - true software development might not follow in that path.
All in all. It seems like this development is inevitable since many market forces and the economy most likely will support this development..
But as said this is not about light bulbs - it is not about cars - it is about how software will end up in all stupid products we have to create new massive value.
So we say this will happen to Floorball too - and we think the sport first out with software deeply integrated into its product will gain a clear upper hand over all other sports.
You can not just sit there and wait. You must figure out - what your plan is - how do you want software to develop Floorball so this product may offer more value for the consumer?
We had the pleasure to read an amazing article on this at Forbes on what Steve Jobs said a few years back - we think this is right on the spot. And, yes sports are mentioned too..
Read it - its not only good - but crucial if you want to grasp the future of sport development.