Thursday, May 22, 2014

Parkour is good at marketing, but Netball is not bad either



Here just a few comparisons how folks sell in a new sport online:

Google
Parkour: About 9,220,000 results
Floorball: About 1,690,000 results
Netball: About 7,830,000 results

YouTube
Parkour: About 5,960,000 results
Floorball: About 93,900 results
Netball: About 93,400 results

Topsy
Parkour: 110,781TWEETS
Topsy Sentiment Score: 69
Floorball: 10,489TWEETS
Topsy Sentiment Score: 83
Netball: 66,131TWEETS
Topsy Sentiment Score: 84

Yes, Floorball has a name problem - but the other sports do not care. It is interesting that moving images are performing well for Floorball since much advertising revenue is to be found here. Then is it OK to do this? Well benchmarking is always interesting - and these guys could be classmates. Then wow it seems like the sentiment score over the last 30 days at Topsy is way better for Floorball as compared to Parkour - and that is interesting!
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Caution

Research suggest that eye-injuries are more common in Floorball as compared to Tennis, but less common as compared to Squash (similar to Racquetball).
To minimize this risk of injury Floorballcentral recommend: Use certified protective eye-wear (mandated in many European areas for the youth). Do not lay down on the court. Follow the rules strict on stick height.

Also if you get addicted to this sport - do not blame us!