Friday, May 23, 2014

Live English Soccer on Swedish TV



Gustav VI Adolf of Sweden and English footballers
Via Wikimedia Commons the Swedish King and Brittish Soccer players from way back in history

The Swedish state run TV monopoly started to send live English soccer in 1969. The first game was won by Wolverhampton Wanderers FC,  1-0 against Sunderland AFC.

Swedish TV together with the Norwegians and the Danish payed 1500 dollars for the first game. The Swedish share of the cost was 850 dollars. This program was called Tipsextra in Sweden since it was tied to state run and controlled gambling too.
British TV did not start to send live soccer full games until 14 years later, in 1983.

Soccer is the largest sport in Sweden and for a long time many Swedes thought that British soccer was state of the art and games from other European leagues did not show up on TV, until way later.

We suspect here that live games from England did contribute to the popularity of the game. We suspect that the English language was a helping factor to bring Soccer onto Swedish TV. We think the reasonable good Soccer played in England at this time (1969) was a contributing factor to bring full TV games to the Scandinavian audience.

Why do we write this at a Floorball site? Well today the Swedish SSL is rated to be the worlds best Floorball league. The cost to offer International TV stations live Floorball could not at this time be much more (in comperative terms) than what the Scandinavians paid for the first live English League Soccer games? The main true difference is the language - and how accessible Swedish Floorball is to foreigners, with limited Swedish knowledge.

Other things that we learn from the Soccer example is that the first deal was initiated by the customer and not the seller. Something that could affect the set up of a deal.

So is there a market for top notch Floorball from a league via satellite or cable TV stations? We think so if the price is right and perhaps if this is offered as a deal to the right customer(s) and maybe including other interesting content?
If it would be good for the popularity and the promotion of Floorball? 
U tell us. Or maybe we r just crazy like always... ?
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Caution

Research suggest that eye-injuries are more common in Floorball as compared to Tennis, but less common as compared to Squash (similar to Racquetball).
To minimize this risk of injury Floorballcentral recommend: Use certified protective eye-wear (mandated in many European areas for the youth). Do not lay down on the court. Follow the rules strict on stick height.

Also if you get addicted to this sport - do not blame us!