Monday, April 7, 2014

The A T T I T U D E sits in your hair!


Hrm..
We have earlier touched base on how different attitudes are used as it come to marketing of different Floorball brands. Where as some brands use a mother-in-law sugar sweet approach whereas two Finnish brands stands out with hardcore though rumbling bad boy swags. No, you better find out who is who on your own.

This can almost be seen among some clubs too from the sweet mother-in-law loveliness to the bad boy rebell like a James Dean style guy...
...but just as a comparison on the toughness you'll find in other sports like American Football - and its rough appearance...
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Yepp they paint black under their eyes - it has been said that it is to reduce sun glare - but scientist has failed to verify that it works.
So we think it is more a war face painting like inspired by indians... maybe?

Ok, let us move over back to Floorball. This is probably the most iconic picture right now on a Floorball player with attitude. But hey beside of a well describes facial attitude expression - yet again we feel some indian - or native people inspiration as we look at the haircut... right?
Photo: Happee linked in via Twitter

Well, here we must now show how an innovator takes the haircut in Floorball to a completely new level! Beards in Hockey? Bah!
This is the way to dress your hair in Floorball 2014 in Floorball.. with attitude.
Kaasalainen in Happee - do we need to say his number is 6? Photo: Happee linked in via Twitter
So how come Floorball as the sport is doing this? Maybe cause there are no helmets in the way? And how come Happee is the team that stands out like this? Maybe because they know marketing and dare to stand out and show both Attitude and some personality... No we will not ask why Happee is the world's most followed club on social media - but a hint, the headline mentioned the word ATTITUDE didn't it?

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Caution

Research suggest that eye-injuries are more common in Floorball as compared to Tennis, but less common as compared to Squash (similar to Racquetball).
To minimize this risk of injury Floorballcentral recommend: Use certified protective eye-wear (mandated in many European areas for the youth). Do not lay down on the court. Follow the rules strict on stick height.

Also if you get addicted to this sport - do not blame us!