Wednesday, April 16, 2014

EGGstra Easter Twitter advances


The blue Twitter bird is laying some eggs...
& this is how we Floorball people celebrate easter..
After an idea by Floorballcentral - design SwissenergyIBK
Twitter is developing in a forceful manner for us right now. Last week our account "ulfjens floorball" yet again was the worlds fastest growing on the subject of Floorball on Twitter.
Our expressed strategy for further growth, to expose Floorball, is to build the decentralized and modern network - instead of the old idea with a mass medial approach - the no follow back- network is dead on twitter.
We say here that the old idea of just talking in one direction - used by so many others on the Twitter Floorball subject - is what hampers Floorball expansion on Twitter. Twitter is social media - and not mass media.

The approach we use include the app unfollow me (it provides a tool to take out all bad followers i.e. followers that does not follow back = a bad follower and followers that does hardly ever tweet = a bad follower).
Then of course we aim to be nice to and a bit courteous (within in the normal limits of not being ridiculous) and we try to say what we think - since we search for some sort of truth too.
This strategy seems to work. Last week we had a new height of followers on Twitter and.. right now over night it looks like we had the highest number of followers ever in a 24 hour period.

What is interesting lately is two things; A) we are now reaching many people outside of the normal Floorball domain - that is the kind of audience we truly like to inform about floorball in an entertaining manner (recently many of these accounts has been authors - seriously good we think). B) Then the other part of this is that some of these accounts are not small Floorball accounts with a couple of hundreds of followers - these accounts have often 50K followers or more. So as an account of this size retweet or do a mention on Floorball? Well, we suspect the word might sip out.

What about other social media?
Facebook - we have a feeling that progressive people working with definition and development of ideas not tend to gather at Facebook. Then the idea that a Facebook post only is shared to in between 6-16% of all connected people - if you do not pay Facebook. Well it means that it is not a very good tool for promotions.
Linkedin - it seems more and more obvious that LinkedIn needs me as a user more than we need them at this point. Recently they turned of the function, or the function to display who is investigating you seems not to be working - this function is crucial as you want to network. We suspect they want you to pay for their service to network in this way and nope that is not what we are looking for.
Pinterest - maybe a bit too on the female side... but nope for now, we have decided to focus - so the same goes for some other networks too like Reddit- but Tumbler needs a special mention since it is so strong among young people...
Instagram - is doubtless the king as it comes to the idea to spread knowledge/advertising on Floorball to the world - the trick for many big accounts out there is to reach beyond the local crowd. But this is probably the best tool to use if you want to promote Floorball with global presence. We have however decided to focus on Twitter.

What about other subjects beside of Floorball?
Yes we could have picked any other subject that we care about to promote - but for now we cling to Floorball and to develop this further - well we probably would need another long blog post...
Stay tuned!
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Caution

Research suggest that eye-injuries are more common in Floorball as compared to Tennis, but less common as compared to Squash (similar to Racquetball).
To minimize this risk of injury Floorballcentral recommend: Use certified protective eye-wear (mandated in many European areas for the youth). Do not lay down on the court. Follow the rules strict on stick height.

Also if you get addicted to this sport - do not blame us!