Thursday, March 6, 2014

Why it might be wrong to bet on TV for Floorball


By Wing1990hk (Own work) [CC-BY-SA-3.0
(http://creativecommons.org/licenses/by-sa/3.0)],
via Wikimedia Commons

Many Floorball leaders still see Floorball on TV as the Holy Grail.
And it is .. companies spend some +70 billion US Dollars on TV ads in America - and the Olympics on TV is still a beautiful thing - but things are a changin' fast... check this out...
If an Advertiser or a Sport want to reach larger geriatric parts of the populations - well then TV is the sure bet. Floorballcentral are not certain if that is Floorball's main target group, though.
http://www.theatlantic.com/business/archive/2014/03/half-of-broadcast-tv-viewers-are-54-and-older-yikes/284256/
If you read this article you will get an insight into the complications of the current TV development in terms of population demographics.

Yes still TV is king - but we must see that the world changes very fast.
Therefore the appearance by IFF on YouTube is crucial - and so far the IFF has done a very good job building the online presence of live TV streams of Floorball in incredible good ways. But in our opinion this job must not stop - they must continue to build new solutions for live streamed Floorball. Some of the ideas that comes to mind is maybe some sort of peer-to-peer streams that may only increase the speed and quality of live streaming. Another idea would be to integrate the YouTube streams into the IFF App. But also how to get other streaming online TV services/apps to feed live Floorball too - there are tonnes of other channels out there looking for material beside of the sporthub. Content offerings to other global streamers must be an interesting path forward.

From this perspective one must also see failure not as a problem but as something to learn from. Solidtango (as used in Sweden) represents a good example on how not to do things. First we must think in global terms. That means we must have a system in place that does not slow down and provide a fussy low quality stream if the servers used, are far away. Payment solutions may not be done in funky local currency that no one internationally understands the value of. Embed codes and scheduled streams must be advertised in a clear and consistent manner. Language must have an International approach and closed captions is to dream for. KlubbhusetTV produces the world's best product information for most Floorball brands in the world with the highest possible creed. It is from our International perspective outrageous that the stick producers - fully ignore their International customers since they are not pushing Klubbhuset to add subtitles/closed captions (or English versions) to their productions. But this is not a bad thing - it is just an excellent example on how not to build International online presence for Floorball. So as the mistake is addressed - this has the potential to become extremely good.

But in a larger picture - the benefits of local national online streamed TV productions must be held as somewhat questionable (the audience is limited to the nation for heavens sake - and why?). Studio SSL is another NEW incredible good example of quality production (only a minor nerd alert) that should gain interest outside of the Swedish language sphere - if done right.
Floorballcentral thinks there is a need for an International platform or knowledge on how to stream online Floorball TV - live at one place - in ways to show how to reach the global audience. It looks like the IFF has a good solution in place - but local and national streaming producers must be invited and see the benefits and maybe have some incentives to be a part of a main channel for all things Floorball. Done in a way - so the sport appeals fully - to the young International audience online.

This is one of our favourite hashtags
#floorballwithoutborders

Now U think what all this possibly could mean to U
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Caution

Research suggest that eye-injuries are more common in Floorball as compared to Tennis, but less common as compared to Squash (similar to Racquetball).
To minimize this risk of injury Floorballcentral recommend: Use certified protective eye-wear (mandated in many European areas for the youth). Do not lay down on the court. Follow the rules strict on stick height.

Also if you get addicted to this sport - do not blame us!