Wednesday, March 12, 2014

The Need for Floorball in the Americas

Just taste the word NEED - first for a few...

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The first thing you must figure out IF you want to bring a new product or service to the market is if you fill a need - or solve a problem on - the same specific market.
Cause - if you do not fill a NEED or solve a problem - well then your market or product is cold as ice.

So why in the world do we need Floorball in the United States?

Do we need plastic sticks - well probably not - since we have so many other sticks readily available - but hey Floorball is so much more than plastic sticks.

OK here is a list - BUT you just pick your own need or problem - and then use it as the reason on why U - Yourself - build Floorball where U live.
- No other activity may emulate Hockey in a gym faster, more efficient or safer - so yes we do need a better support sport for Ice Hockey
- American kids needs a modern team school sport alternatives to old team sports - that keeps them running and does not provide more advantages to the tallest
- Parks and Rec's need more alternatives for recreational activities that keeps the pump beating and acts like health enhancements
- America need more cost efficient sport alternatives
- America need safer activities with less injuries
- The Long Term Athletic Development model need Floorball as an alternative sport
- The Special Olympians need more inclusive sports - more easily accessible
- Paralympians need new alternatives too
- America need more movements to fight obesity
- America need a larger focus on recreational sports
- America need something that is more fun, fast and modern

Disclaimer - when we say America we talk about two continents including Hawaii and the Falklands. When we say more cost efficient we mean what we say as long as we have access to a court. As we say safer - it is a comparable measure often related to other tougher contact sports (Floorball is not free from injuries since it is a highly active engagement)

Now U pick your need - and give America some Floorball please
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Research suggest that eye-injuries are more common in Floorball as compared to Tennis, but less common as compared to Squash (similar to Racquetball).
To minimize this risk of injury Floorballcentral recommend: Use certified protective eye-wear (mandated in many European areas for the youth). Do not lay down on the court. Follow the rules strict on stick height.

Also if you get addicted to this sport - do not blame us!