Saturday, March 29, 2014

How to make more money on the local Ice Hockey operation


as Hockey winds down... for the summer

As the North American Ice Hockey season winds down we observe some facts. The intensity is done. Some clubs take out the ice and other clubs try to make it through the summer with limited but devoted crews and in many cases weak attendance...

If we now think about heavy machinery or big semi trucks they all obey one rule. 
Up-time. 
It basically means you want as much as possible out of your investments and equipment. An excavator must for instance run way beyond 8 hours per day to be profitable in the best sense and - no profitable operation can have machinery stalled for months each season to - make a decent living. 
So to make hockey even more attractive and profitable in North America - to be honest - we need much more up-time in the buildings and infrastructure we have. They can not stand deserted 30% of the year - its just a waste and bad economics!!! 
But to run a freezing operation is the summer - when the F hits highs outside is not cheap - in particular when attendance is weak...

The next observation in this scenario - creates a rather interesting opportunity. The hard fact is - that in the case we think that Floorball has the real opportunities to grow as big in north America as it is at places like in Singapore or in North Europe... hmm. We have a serious infrastructure problem in North America - most school gyms are not big enough for full size Floorball. (yes we here do think that Floorball might become Olympic way before you even believe it). But you know what - all summer deserted Ice Hockey rinks could easily host a full blown Floorball rink in size. Hockey in North America offers in this respect better infrastructure than many schools.

So to make hundreds of small Ice Hockey rinks magically transformed into top level Floorball arenas - we only need a turn-key solution.

Here is the recipe;
A) An easily installed floor that offers a flexible solution and a good bounce at a good price for hockey rinks
B) A cost efficient board system for Floorball
C) Two Floorball nets
D) A commitment from the local hockey club to try to create better hockey players with dry land training and to get most of the players (and new ones) into these programs - to also make more money...
E) Then we probably need some sort of a local summer league Floorball system for youth Floorball teams too

? Who offer this turn-key solution? at the right cost? We dunno yet but it sounds like a joint operation between Gerflor (or someone else) and a rink producer.

Results?
A) Better Athletes/Hockey players
B) Better Hockey Club economies
C) More fun for the kids
D) Olympic readiness

The reality?
Hockey and others continue to promote Softball, Baseball and Lacrosse as good alternatives -  for dry-land training.

Floorballcentral shakes our head and is continuously convinced that this will change - with or without our help.



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Caution

Research suggest that eye-injuries are more common in Floorball as compared to Tennis, but less common as compared to Squash (similar to Racquetball).
To minimize this risk of injury Floorballcentral recommend: Use certified protective eye-wear (mandated in many European areas for the youth). Do not lay down on the court. Follow the rules strict on stick height.

Also if you get addicted to this sport - do not blame us!