Thursday, March 20, 2014

How Floorball in Swedish TV crush NHL and British Soccer


We picked this up via Ryan Halden... over Twitter. Thanks Ryan!


It is about Sport on TV in Sweden. Sweden is a little country - about the size of two Wisconsin...

Last week - on TV - The Floorball game Storvreta-Falun had 46.000 spectators on TV and as Vancouver played Ottawa in Hockey (also shown on TV in Sweden) 21.000 Tv spectators saw that game. If you are good at math you'll see that Floorball was way more than twice as big.
Another Floorball game on TV, last Saturday (not as a high profile game) Linköping-Mullsjö had 31.000 spectators on Swedish TV. And the very same day the classic meeting between Arsenal and Everton in the British Premiere League - Soccer is huge in Europe) they had 26.000 spectators on TV. Do you need to scratch your head now?

The main question raised in the Swedish text above is - what would have happened if Floorball would have had the comparable good media coverage as most of the all old sports have in Sweden? We have said this before: the Swedish Floorball Federation - must do much more. Not just with their own local media penetration in Sweden - but also in terms of International efforts.

Floorball is a golden egg.
People within the Olympic movement might seem to understand this.
But several main sponsors, main sport producers, and almost all people outside of the few big Floorball nations - does not have a clue yet.

That is what we try to change.
#floorballservedwithpassion

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Caution

Research suggest that eye-injuries are more common in Floorball as compared to Tennis, but less common as compared to Squash (similar to Racquetball).
To minimize this risk of injury Floorballcentral recommend: Use certified protective eye-wear (mandated in many European areas for the youth). Do not lay down on the court. Follow the rules strict on stick height.

Also if you get addicted to this sport - do not blame us!