Wednesday, February 26, 2014

Floorball GDP - on the tip of the iceberg



Captain Robert F. Scott's party "at the south pole", 1911 (exbt-iceberg-46)
Wikimedia commons - On the tip of the iceberg

To measure things - is not easy.
First you must know what to measure, then how to do it and finally you must use a measurement that makes sense. It is just basic math - but oh my - it is rather tricky - and how often do we not see people mess up so many straightforward measurements? The classic is probably as the school teach kids to measure things en masse in percent - even if the sample is way lower than 100... This is in reality a bad way to use a faulty scale. Why measure something that comes in maybe tens - by the hundreds? Whatever you do do not believe people too much as they talk about percents and their sample is way lower than the 100.

OK, our favorite sport Floorball can be measured in many ways, you can do number of players, licensed players or spectators - or time on the TV?
All good ways to illustrate the sport but we are today looking for something larger and perhaps much better.
We want to see the full iceberg! Not just the top!

Let's say this.
We want to find the GDP of Floorball or rather the GFP = the Gross Floorball Product or the full market value of Floorball.
What we need? Probably this:
Stick sales, other equipment as in sales, including shoes, balls, grips, and full player outfits towels soap etc (include the refs for heavens sake), we need meals, drinks and medication expenses related to Floorball as well as travel expenses, local gas money, including costs for hotel rooms or lodging. We need expenses in the same way not only for players but also for parents and fans. We need to estimate health benefits and the value - but also how Floorball affects insurance and injury costs. We need to figure our communication expenses, tickets or the things bought by spectators - some hot dogs maybe and a soda?. Then we must also value volunteer time and maybe also indeed put a value on the time so many players put into their Floorball - too - and did we forget the deodorant and the hair-spray too?
Then venues, buildings and the financial business behind all investments and floors or gym time must be valued too. Maybe some player salaries too. Toss in volunteer marketing online activities and printing of posters, YouTube clips and social media.. and old school media too. Now you can come up with the rest. (hint Millions in sponsor money)

Why?
Well it is only when we know all this we can figure out the full market value of Floorball.
Or the GFP.
And it is first when we have this we can show the world what in the world Floorball is - a number of x licensed players just gets funky in comparison with a real estimated Gross Floorball Product - in hard economic terms.
So Who should do this? We say both the Finnish and the Swedish Floorball Federations should do this.
Can they do this? No probably not.
What can they do then?
They can call some economic departments at the top Universities in their countries - tomorrow - and ask them to find a few students willing to take on this as a task in research - or as a seminar paper at their University - like now.

We do predict that these numbers would make some headlines too. So the value of these headlines must be included too gufus.
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Caution

Research suggest that eye-injuries are more common in Floorball as compared to Tennis, but less common as compared to Squash (similar to Racquetball).
To minimize this risk of injury Floorballcentral recommend: Use certified protective eye-wear (mandated in many European areas for the youth). Do not lay down on the court. Follow the rules strict on stick height.

Also if you get addicted to this sport - do not blame us!