Friday, January 10, 2014

The Name Question Rocks on


via cooltext
In a Nutshell; IFF has suggested that most National Federations may change name to Floorball.
SIBF the world's largest federation and probably richest (perhaps also powerful) say some sort of a hesitant NO.

We had a healthy debate the other day about this with several interesting people on Twitter. This debate evolved into a new debate today with a much more Finnish focus. Still a good discussion.

Here are some facts:
- Today only maybe two of the world's 10 largest or best (depending on how you count) Floorball countries use the name Floorball. This list include in principle English speaking areas, Germany, France and Denmark. And only Germany and Denmark is to be found in the group of the top 10 nations. All others - almost - use home brew.

- The IFF claim that the introduction to the Olympics and the process to move in that direction would be helped by a name change in many more countries as well as all marketing efforts would be so much easy. We at Floorballcentral fully agree with the IFF.

- Kurre Ståhlberg has posted a good piece here http://kurrestahlberg.blogspot.com/2014/01/the-name-of-game.html. Read it it is good - even if he argues mainly opposed to our own opinion. Kudos Kurre - but sorry we do not agree. And we think you focus a bit too much on hashtags... Kurre. We should focus upon the name of the sport. Hashtags is only a shadow of the name.

- Our own opinion is that the debate has too much hearts instead of brains. Ok we do know that feelings are important. But still please think again... for the sake of Floorball.

- We fully recognize that Finland has a unique situation and that Finland has done a very smart thing as they call the big form of regulated Floorball Salibandy but smaller games with small nets is often called Sähly.  We think that is good... Then well to us Finnish is a hard language to understand too soo. We leave this here.

- It is very notable that the real big guns in Floorball - with one exception - Mr. Jari Kinnunen has in principle stayed away from this discussion on Twitter. So what does this mean? We think some big guns are not mature yet to use Twitter the best way - or maybe they do not think they have the mandate to speak - or they do not know what to say or are maybe afraid of something. Well, we will not try to change anything in that perspective. But we know that most big guns are on twitter but remain mute. One day we might share with you their usernames? Ha lol... Some leader development would probably not hurt either - Good work by the way Jari, you lead - and thanks!

- Another interesting observation is that this discussion flows good in English and in an International perspective - and in Finland. But Sweden - a place where we all look to for some guidance - well they seem to be mute too. Why? If you answer that question we will ship you a Floorball ball!

- We think more people should dare to speak about this we must take the discussion and this is not about if you are having some fancy function or title - this is about the future of our OWN sport and you must dare to say what you think.

Conclusion:
Pretend that you work with product development and no one played Floorball at all in the world. But a computer program had developed the sport (just as we know it) and the IOC Olympics had said - yes we want it as an Olympic sport 2024.
Your job is now to market and introduce the sport to the world in ONLY 10 years time. You have a limited budget and you can not fail. If you fail you will be forced to work at Floorballcentral for 10 years with no salary.
You have two options:
A) Use local introductions on separate languages and by using separate names for the new activity in every single language or dialect
B) To employ a global model with one generic name that is all over and in only English

To us the answer is obvious.
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#FLOORBALLWITHOUTBORDERS! is in essence another cool thing we will try to develop.. stay tuned.
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Caution

Research suggest that eye-injuries are more common in Floorball as compared to Tennis, but less common as compared to Squash (similar to Racquetball).
To minimize this risk of injury Floorballcentral recommend: Use certified protective eye-wear (mandated in many European areas for the youth). Do not lay down on the court. Follow the rules strict on stick height.

Also if you get addicted to this sport - do not blame us!