Wednesday, January 22, 2014

Perhaps we got everything with our strategy wrong here?

Maybe it is as hard to sell Floorball to Americans as it is hard to sell Ice Hockey to Brasil?
Maybe we just messed this idea up and maybe it is not time to add another sport here and now...?
Perhaps another strategy would have been much more wise. A strategy that instead said. Hey it is time to introduce #LTAD here and focus the blog around that instead... and as that is done - try to sneak in Floorball as a little extra kind of a variation when it is time to do another sport...
Maybe and Perhaps...

Problem with this tinkering is however... the reality does not fit the map or vice verse. To sell that idea would probably be easier. But hey it is in the challenge you find the inspiration right?
And as said that new strategy would miss both the map or the reality. The reality is that Floorball stands for an explosive growth and it is not an additional little sport where is has been nurtured - it is a massive people movement among the youth - only shy of soccer for instance in Sweden.

So no time for excuses - yes #LTAD is genial and exactly what is needed - but Floorball should not come forward on some silly excuse - this is what moves young people.
And if it does not move you - well then you might risk to become an obscure out-lier yourself...
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Research suggest that eye-injuries are more common in Floorball as compared to Tennis, but less common as compared to Squash (similar to Racquetball).
To minimize this risk of injury Floorballcentral recommend: Use certified protective eye-wear (mandated in many European areas for the youth). Do not lay down on the court. Follow the rules strict on stick height.

Also if you get addicted to this sport - do not blame us!