Monday, December 16, 2013

Let's push the sharing idea again and talk about eating


First we love the new initiative from the IFF that there will be a mentor plan in place from strong nations to the others under some sort of a device sayin' "Each One – Teach One" is an utterly good initiative.. Let us hope that we will see not only talk - but also some walk...
Here in the US we also hope that they will not only focus on banana republics. We like Banana republics - but for the sake of Floorball we think the "big belly" countries like the USA, China, India and a few more must be dealt with using some grand scheme since they are too important for Floorball.

Then marketing again..
That name bugs us here though. Why should countries like Sweden get away with only helping ONE for instance?
Then the wording itself - sounds like some elementary grade slogan... or a by-product by a committee - toss in some rock n' roll.. Call it - Pro's securing our outposts or something... a little or - way more imaginative instead. Use marketing to catch the audience... Make things fun, not boring.

It is still our idea that the best sharing of the sport and its skills comes via cross-national leagues.

Just toss in the KHL here in this mind warp too... They have just moved to include the best Finnish hockey club Jokerit and rumors say they are now talking to Malmoe in Sweden too. This will rewrite all the European top hockey leagues like crazy. The KHL has the potential to seriously become the world's best hockey league - and that would be ahead of the NHL.

For Floorball this may mean two things in Europe. A) The Ice hockey guys will offer a crossborder big Hockey league in both Finland and Sweden. This will attract the audience and this will be in competition with Floorball. B) These moves makes it even more urgent to think cross country leagues too. And here it is all about the initiative. Either you eat or someone else eats you. So the first cluster able to get a cross country top Floorball league going in Europe will have a serious upper hand on any other such attempt. This does not have to be professional, this can even be done cheaper than today as teams can go on tours and the geography can become optimized - with much less considerations of funky national borders.
And finally in our opinion this will spread the sport better than any other desktop construct - at least in Europe.
This is not to dream away this is to build dreams that are feasible to realize.
Yupp, if you do not eat them - they will for sure eat you - just look at Hockey and learn.
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Caution

Research suggest that eye-injuries are more common in Floorball as compared to Tennis, but less common as compared to Squash (similar to Racquetball).
To minimize this risk of injury Floorballcentral recommend: Use certified protective eye-wear (mandated in many European areas for the youth). Do not lay down on the court. Follow the rules strict on stick height.

Also if you get addicted to this sport - do not blame us!