Thursday, December 5, 2013

A little more on Branding - with a purpose

The Internet has brought on some bad things along with all good things. Two of these bad things is that most news today is measured in terms of their popularity and U know what - most news are therefore very bad news and covering so broad stuff that even big news turns close to not interesting. The other bad thing is that many news R presented with so catchy headlines - that you almost must read them... Then when you read them the substance is not really there.
Here is such an article;

This time via Forbes. We think that headline is wrong since it makes a crazy claim just to drive traffic to the article. Not good. And, Yes we became lured away - however there is one thing in that article that is interesting from the Floorball point of view of things.
As they try to explain modern Branding, for any company, organisation or movement, they do claim one rather interesting thing.
They hint in the direction that modern branding on social media must be purpose driven. What is your purpose? And that is a question we like here.

So what is the purpose with
Easy, our purpose is to get all kids and teachers (including hockey people) in all of Americas and beyond to know about Floorball and have Floorball as an activity option - as it is time to do some fun movements. This is a health and motivational (fun) purpose.
Our obstacles is limited funding to do this, limited philanthropy support, limited knowledge from most people, too much reliance on traditions, not enough change and more things that keeps the Status Que in place... But we R 100% certain this will change - otherwise this blog would have been closed down by now.

If you now R active with Floorball as a club, a producer or as a federation - why not stop for a moment and try to figure out...

What is your own purpose?
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Research suggest that eye-injuries are more common in Floorball as compared to Tennis, but less common as compared to Squash (similar to Racquetball).
To minimize this risk of injury Floorballcentral recommend: Use certified protective eye-wear (mandated in many European areas for the youth). Do not lay down on the court. Follow the rules strict on stick height.

Also if you get addicted to this sport - do not blame us!