Tuesday, November 26, 2013

5 FACTS and conclusions/ideas sent this way to the IFF

Not many modern sport stores make much money on the true sporting gear. The truth is that most modern sport stores, both in America and Europe, more looks like a department clothing store. We do not say if this is good or bad - it is just the way things are and where to make better profit.

The IFF has created a genius certification system covering Floorball Sticks, Balls, Eye-wear, and Rinks etc. This system certify that tools used for Floorball is verified by a quality control system administered by the SP institute in Sweden.

This system guarantee a minimum level of quality for all certified equipment and no serious Floorball player or club would today use non-certified equipment. This system also provide manufacturers with a quality assurance from the IFF. From one perspective this could be also compared as a "marketing threshold" expense level.

This system support the IFF with certification expenses that supports global Floorball and cover the cost for the certification processes.

Producers of Floorball equipment has recently started to develop other Floorball tools as shoes - by Salming and other producers seems to have new Floorball shoe products in their pipeline too - if we are not mis-informed.

Floorball should immediately expand its voluntary certification system to cover other Floorball tools like shoes, socks, jerseys, pants, jackets - sporting clothing and even winter and summer jackets. This - to in substantial ways - offer quality certification for both all direct Floorball "tools" but also for "in-direct Floorball tools". Like apps, floors and even commercial websites etc (approved by the IFF)
This to offer a global volunteer quality level for all Floorball related products. But also to substantially improve the positive cash-flow to the IFF and invest this revenue stream in further International growth of the sport.

If a shoe producer like for instance Asics may offer an IFF certified floorball shoe - it is likely that the certification will have an effect on the sales of these certified shoe models in increased volumes.
If young Floorball players would like to dress and appear in-line with their sport of choice - it could be likely that IFF certified clothings could become more preferable and sell better.
With a higher positive cash-flow to the IFF - more investments could be used to build International Floorball and also other versions of the sport aimed at players with special needs.

Is this possible? Well no-one will know until it has been tried... But a fact is that other sport federations too have branded clothings for sale. The difference with the Floorball certification system is that IFF does not just put on a label. There is an actual quality certification process in place - that works both as a marketing tool and a service for the end consumer...

OK, Tell us now - what is wrong with this?

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Research suggest that eye-injuries are more common in Floorball as compared to Tennis, but less common as compared to Squash (similar to Racquetball).
To minimize this risk of injury Floorballcentral recommend: Use certified protective eye-wear (mandated in many European areas for the youth). Do not lay down on the court. Follow the rules strict on stick height.

Also if you get addicted to this sport - do not blame us!