Friday, October 11, 2013

Twitter is tricky


First Twitter is social media - but it is often mixed up to be used like mass media by many larger Floorball teams. And it is easy to find some of the best team with many followers - but they also only follow a handful others themselves (not very social). The problem with this model is that SSL clubs, for instance, acting like this send out the message to their fans that - we do not really care about you - and that gets fully crazy. It is the fans that are these clubs livelihood but instead of talking or listening in with them - nothing = not even silence listening takes place.
So the other day when we decided to drop a few high profiles in the Swedish Floorball world since they do not know how to follow back - the interesting thing happened - we gained more followers than ever before.

The Swedish magazine on Floorball constantly spits out new hashtags - one more odd than the other.. Maybe it is good we do not know - but the buzz about something tends to end up in its own bubble - only for the right ones with the right hashtag... If that is marketing we wonder.

We have also seen another phenomena on Twitter - some important people in the Floorball world - well they think they are important themselves - tweet without using the broader hashtags that identifies the sport. So some conversations turn this way up almost as private emails in the open on twitter. This way they keep other people almost out from specific discussions. We see some benefits in this practice for the involved individuals - but it looks almost a bit disrespectful too when you come across such conversations and as a marketing tool for the sport? Probably not.

Floorballcentral.org growth lately on Twitter has been amazing as we tweet as @ulfjens. The main trick we use is to toss out non-followers. Last week we ended up as the worlds third fastest growing Twitter voice for Floorball. And we think we are the largest account on Floorball outside of Europe right now - something that may change fast.

The new webpage IFF tossed up will affect how many people within #floorball use twitter - we think. And wow is that good. If your own club wants to be featured on IFF's top startpage - just tweet and include #floorball.

No Twitter is tricky - but for the sake of Floorball - Tweet on for heavens sake and please follow all Floorballers that follow U - #pls #buildcommunity.
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Caution

Research suggest that eye-injuries are more common in Floorball as compared to Tennis, but less common as compared to Squash (similar to Racquetball).
To minimize this risk of injury Floorballcentral recommend: Use certified protective eye-wear (mandated in many European areas for the youth). Do not lay down on the court. Follow the rules strict on stick height.

Also if you get addicted to this sport - do not blame us!