Monday, October 28, 2013

Big Money, and why we think some Floorball clubs are more clever than others - plus ding-dong


Bloomberg just recently tossed up infographics that turn things rather interesting we think. Their material is upon Baseball - but nevertheless.

Let us just recap that Floorballcentral loves #LTAD and the idea that winning in team sports has not much to do with the real joy of sports - to have fun - to maybe become better or at least not very much worse...
So we do recognize this interesting but weak correlation. Yes - it is fun to win - but fun must come first, ok.

Anyway, what Bloomberg's graphics say is that the most valuable Baseball teams in the world - is not the same ones that wins the most. So yet again another weak correlation - this time in pure money - related to who wins the most. Yes - it may be profitable to win - but let us make some money first, ok.

The values in Baseball teams seems instead to relate much more with how strong the specific team name is branded.. (advertised)
Check it out yourself here

If this holds true for Floorball it means if TOP clubs want to get their economy as good as possible they should build their brand as strong as they can - probably a good idea is to focus as much on this part - as much as on the games themselves.
Yes, Happee we are thinking about you again as the worlds strongest Floorball Club brand. Good work and in the long run it could turn profitable too?

These ideas hold most likely to be true for the sport itself too - in competition with other sports...

So when we figured out today - that this falls most important Club game, with the worlds best Floorballer returning back - as AIK played Storvreta in the SSL - and it was all advertised with the #AIKSTO hashtag on twitter - we twerked our brain into bits and pieces. In our opinion today was some 365 times lost on twitter as the crazy miniscule hashtag #AIKSTO flashed galore on our screen - it was a day when the #floorball hashtag just lost a big opportunity to reach out.

Who is coming up with all these miniscule hashtags all the time? - who wants to keep the game for themselves? - and who is in charge? 
Ding-Dong?
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Caution

Research suggest that eye-injuries are more common in Floorball as compared to Tennis, but less common as compared to Squash (similar to Racquetball).
To minimize this risk of injury Floorballcentral recommend: Use certified protective eye-wear (mandated in many European areas for the youth). Do not lay down on the court. Follow the rules strict on stick height.

Also if you get addicted to this sport - do not blame us!