Thursday, September 19, 2013

Nag Nag Nag

Advertising is often everything but fair and balanced. Product information is to most consumers much more credible and valuable. But this means that the message must balance what is weak with one product compared with another. Then add style, street smartness, and passion as well a vibrant skills.

All this comes together in the constant stream of product reviews done by Klubbhuset TV.

There is only one problem - it is done in Swedish with no closed captions.
Maybe it is OK for Klubbhuset to do this for their own market.

But how brands like Unihoc, Salming, Fatpipe, Exel, Oxdog, Realstick and yes all the worlds top Floorball manufacturers can accept this - that the worlds best marketing Floorball TV stream goes on - with no closed captions goes far beyond our own understanding.
Then if Floorball eye's the Olympics - is it not time to have the world's best promotion material with subtitles? WE are speechless and that is good since there is no need to have a closed caption for a mute sound right?

So why not mute the sound and just watch some moving images?

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Research suggest that eye-injuries are more common in Floorball as compared to Tennis, but less common as compared to Squash (similar to Racquetball).
To minimize this risk of injury Floorballcentral recommend: Use certified protective eye-wear (mandated in many European areas for the youth). Do not lay down on the court. Follow the rules strict on stick height.

Also if you get addicted to this sport - do not blame us!