Friday, September 13, 2013

Happee is World Champs in the art to promote Floorball!

We may only hope that more clubs and some, almost introvert, national federations or other Floorball communicators starts to realize the value in promoting the sport.
Happee is crystal clear in their ambition - and we may only hope that this will spread to other clubs too.
Thank you Happee!

The following is reposted from Happee with their kind permission.

If you now want to do something clever - follow Happee on social media Thank You!


Jyväskylä is chiming! Two years ago Happee started pursuing the title of best known floorball club in the whole world. Now, September 11, 2013 this goal is accomplished, after Happee overtook in a comparison Swedish large club Warberg and spiked up in the awareness list.

-Setting the goal we wanted to be a pioneer and trendsetter in the best interest of the discipline. It's really great to see that floorball goes fast forward using the social channels at offer. We also wanted to find our own way to stand out from the crowd of clubs and to accomplish the best possible results in our field, comments Happee's media and communication director Lasse Riitesuo.

Investing strongly in communication the Moose Herd has taken a dizzying glide through the social media world during the past two years. Club's Facebook page is being followed by nearly 7200 people. Twitter followers are as much as 1180. Happee has also adopted as a new channel Instagram and has gained a great popularity quickly.

Happee has as well invested extensively in the production of English-language content. In this activity the club is indeed a pioneer in the whole world of floorball.

-Young people always prefer the channels, where their parents are not present. At this moment this is visible in the large popularity increase of Twitter service. Twitter is indeed a great channel, because the exchange of ideas there happens across discipline and cultural boundaries. The newly rising Instagram on its turn is more of a playground for young people, Riitesuo says.

 If You want to read the full post go to Happee here

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Research suggest that eye-injuries are more common in Floorball as compared to Tennis, but less common as compared to Squash (similar to Racquetball).
To minimize this risk of injury Floorballcentral recommend: Use certified protective eye-wear (mandated in many European areas for the youth). Do not lay down on the court. Follow the rules strict on stick height.

Also if you get addicted to this sport - do not blame us!