Friday, August 23, 2013

It is not the video that is cool...





What is cool is that Lucas (Star Wars) and Rovio (Angry Birds) and Hasbro (toy figures) Mash-up their products and creates a new thing.
There is something else going on too - Just a few years back most kid heroes came from traditional media, like Disney movies and other tales or books. Just walk out the door and go to any supermarket and look around - be astonished about haw fast computer games or phone games now this fall decorate so many kid T-shirts. Just look at the toy section... So it is not the Video in itself that is cool but the co-operation or mash-up. Then that they get like almost 3 Million hits in a month is not bad either...

Why do we post this at Floorballcentral? Well we think that the idea from Angry Birds and Fatpipe to release a full line of Floorball sticks is one of the best things that ever happened to Floorball. Plus the idea that Rovio engages in Floorball educations too..



And that is almost the next mash-up, characters, toys, games and sports, huh?

Let us dream away a bit...
What do we look forward to? Maybe that they take the slingshot out and put in a Floorball shooter instead? Offer sticks with Telepod functions. That is when you can send your stick to the game too and get new in-game levels from a physical stick - just like in the movie above.
Why you wonder... Piece of cake this kind of marketing penetrates and compared to all YouTube clips on Floorball - well this is real consumer marketing. These Birds knows their marketing in ways Floorball may only dream of.
We just calmly wonder what Mojäng and Minecraft will do next when they realize what the birds are up to...
And yes - we do not think any other sport in the world could do something similar - so let em continus with their regular big games..

What you say this is not real Floorball? This is shining start marketing of an new era in our opinion.
This is new school media and probably for the future much more valuable than TV coverage of big games..
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Caution

Research suggest that eye-injuries are more common in Floorball as compared to Tennis, but less common as compared to Squash (similar to Racquetball).
To minimize this risk of injury Floorballcentral recommend: Use certified protective eye-wear (mandated in many European areas for the youth). Do not lay down on the court. Follow the rules strict on stick height.

Also if you get addicted to this sport - do not blame us!