Saturday, July 20, 2013

Floorball long-term Forecast USA


Is it possible to write a Floorball forecast for USA? Nope.. and that is exactly why we do it.

For the next year....
Floorball growth will continue to be utterly slow.  A few selected schools will pick up the sport but no larger school organization will commit itself to Floorball at any larger scale.
Usa Hockey will make some minor moves on more local levels - but full commitment on a larger scale is questionable at this point, irrespective of #LTAD and the development in other Hockey countries. The ADM will continue to promote different sports as Lacrosse (too violent in our taste) and Baseball (most athletes gets as much exercise as when loading the dishwasher in our opinion).

Special Olympics USA will discover the sport during the year and most likely the sport will become recognized as full worthy SO sport. But integration will be rather slow since many interested SO organizations in the US are stuck with the infrastructure for poly hockey. In the case that the Special Olympics discover that Floorball has deep roots from MN and MI and that the sport early was marketed as a sport for special needs - this might boost their interest but we think the spread of that knowledge to be rather unlikely.
Advances by the national US teams will not affect the development very much in any vital direction.
A wild card for Floorball in the US could be presented by Angry Birds if they are able to place sticks with larger retailers and get their educational program going in the us too.

2014 will be a boost for Floorball since the large WFC will set some interesting records and media, inclusive global media will cover this, We think a few media outlets in the US ought to run stories from the WFC. The Floorball market in the US will see some momentum from this and we here would not be surprised if our traffic would triple late by 2014. But this is still far away from any larger penetration. And the schools will not wake up by this.

2015, will not be very significant but organic growth will continue and as a whole Floorball in the US will most likely be twice as big as today.

During 2016 the WFC in Canada will bring on a very good boost for articles media post and so on. Suddenly we think USA Hockey will declare a more serious interest - but for them to go from theory to practice will take yet another 3-4 years.

2017 will become the true breakthrough for Floorball as a Special Olympic sport. It is now we will start to see a more serious commitment from state run SO organizations. From here SO will bring on parents and PE teachers and some strong Floorball enclaves will be erected in the USA.

2024-2028 As Floorball being a very young sport with a very young cadre of followers we will see an Olympic debut here (since Floorball is a sport building on skills - no one may be doped - and that fits the Olympic idea).
We do not think Floorball in the US will explode at this point but we will see serious momentum and at least 10% of all schools should do Floorball by now. It will take another 15-20 years to fully flood the school system..
AS FTTO SAY IT IS NOT A MATTER OF IF BUT WHEN.

Wild Cards?
- If a European Floorball team decides to challenge a NHL team (instead of going to Bali and send one tweet in Swedish about their trip)
- Nike and Adidas realize that they could make money on Floorball
- A pronounced NHL player decides that he wants to tell US kids that Floorball is cool
- Some lunatic starts an American professional Floorball league
- The government realize that this would be a good investment
- The health industry switch from repair to maintenance and invest into Floorball to build American health from the bottom

This might be a gloomy outlook or forecast - and we can only wish things would develop faster - and maybe it will...
;-D
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Caution

Research suggest that eye-injuries are more common in Floorball as compared to Tennis, but less common as compared to Squash (similar to Racquetball).
To minimize this risk of injury Floorballcentral recommend: Use certified protective eye-wear (mandated in many European areas for the youth). Do not lay down on the court. Follow the rules strict on stick height.

Also if you get addicted to this sport - do not blame us!