Tuesday, June 25, 2013

Critical Mass and Wheel Caps..


Some folks, including us, babble about a critical mass and the ability to determine when you may reach a critical mass in a specific market. This means when you on a market have enough penetration to go from Early Adopters to the larger crowd and when all people wants the same thing..
Well the product is still the same - so it is more about the psychology with the user.
Think I-phone and you get it?

We think this makes sense, but we also realize that Floorball is utterly far in the USA to be even close to such a critical mass. But we know Floorball exceeded this mass on other markets and we say it have this potential to do the same here too. OK this will not happen tomorrow. But one day...

Anyway some clever researchers or marketing guys say - that they know the rate that determine a critical mass for a product. To us that is just too clever and probably a bit crazy.

Na for Floorball it does not play the most important role in how many sticks that are being sold. Na, instead we think it is first when people start to see floorball sticks out on the town being carried across roads, on sidewalks and on bikes.. When the visibility goes up - then all the ketchup comes at the same time.
This is what we think happened in Sweden some 20-30 years ago.

The car crazy country USA pose a problem in this respect since people is not that very much visible in the streets out walking and so on ...

But we have the solution. Why not make wheel caps for regular car wheels that looks just like a regular Floorball ball?
If you make them we promise to buy a set ;-)
Related Posts Plugin for WordPress, Blogger...

Caution

Research suggest that eye-injuries are more common in Floorball as compared to Tennis, but less common as compared to Squash (similar to Racquetball).
To minimize this risk of injury Floorballcentral recommend: Use certified protective eye-wear (mandated in many European areas for the youth). Do not lay down on the court. Follow the rules strict on stick height.

Also if you get addicted to this sport - do not blame us!