Wednesday, May 8, 2013

Salming is KING

This is how it works:
Salming starts with Floorball.
Salming gets involved in other related sports too like Team Handball and of course Ice Hockey...
Salming figures out that good money is to be earned from not just sticks but apparel and in particular Floorball shoes.
Design is king. Price is top notch, Salming goes forward.
Other sports catch on and suddenly sports like squash use Salming shoes too..
So now you might say that Salming stands with both feet on the ground right? Or at least flies over the ground with two feet right?

Salming released a running shoe line yesterday... or something.. Good Morning Reebok and Adidas!

This is not a post about how well Salming conduct their business... In comparison with other Floorball brands.,,

This post is more about how brands like Reebok and Adidas (they dominate that world of hockey) do not have a clue about Floorball - yet.. and have a hard tine to compete with a small and fast mover on the big market.
It is all about being a big fish in a little pond. Just like Salming first started with shoes for Floorball.

You know what - the big ones could start by sponsoring this site even before they figured out what Floorball is
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Research suggest that eye-injuries are more common in Floorball as compared to Tennis, but less common as compared to Squash (similar to Racquetball).
To minimize this risk of injury Floorballcentral recommend: Use certified protective eye-wear (mandated in many European areas for the youth). Do not lay down on the court. Follow the rules strict on stick height.

Also if you get addicted to this sport - do not blame us!