Tuesday, May 21, 2013

More on the Health Disaster in NA (and all over)

We have earlier praised organizations like the US American based designedtomove.org and if you have not seen their movie.... do it!
It's here http://youtu.be/JGskDRV4t0g

YES today SMOKING is not the BIGGEST health problem - the inactivity in kids is the much larger issue!

Today Canada initiated something rather similar. What is different with Canada's latest initiative is that they fully focus on transportation modes (or at least it looks like it when you skim through their messages).
But in essence the message is the same, not enough movement and too much sitting still. Thanks BCfloorball for leading us to this.

We like this message, we like that kids could walk or skateboard to school, we like jump rope and all kinds of physical activity.
But we do not like that these campaigns (this is done by professionals) does not have a clue about Floorball and they do not either compare physical expenditure from different kind of activities... We only feel good about the idea that we know that they one day will know what Floorball can do to kids.

Let us now add some old classic ideas from marketing. Products are normally rated as in what is called a Growth Share matrix. A cash cow is a product that is big and generates a lots of money - and in the world of School Sports - Basket Ball for instance is only one of these large "cash-cows". But all viable systems on a real market must also have - what is called a star product and that is the product that has the potential to grow and replace old cows... It is here Floorball fits perfectly into the future market mix for school sports in America.
And yes investments build the future market too.

This is the theory in brutal economic terms as described in one quote by an economist:
"To be successful, a company should have a portfolio of products with different growth rates and different market shares. The portfolio composition is a function of the balance between cash flows. High growth products require cash inputs to grow. Low growth products should generate excess cash. Both kinds are needed simultaneously." --Bruce Henderson

So what do they say in Canada?
This is clever folks they have prepared tonnes of material for use in social media inclusive a blog post - so we run it here - even if we think it is a bit long and not as piffy as can be...

In a nutshell they say - we have a lazy disaster upon us and much more kids must move much more - here is what they call a Matte story they want to have shared online - so here it is:

Are We Driving Our Kids to Unhealthy Habits?
Fewer and fewer kids are getting to places on their own steam. Gone are the days of in-line skating, biking, 
walking, wheeling and skateboarding to get to and from destinations such as school, parks and shops. In fact, current data suggests that only 25 to 35 per cent of Canadian children and youth walk, bike or wheel to and from school. 

Active transportation, an important source of physical activity for children and youth, is on the decline in Canada and it is affecting our children’s health. According to the 2013 Active Healthy Kids Canada Report Card, 58 per cent of parents walked to school when they were kids, however only 28 per cent of their children walk to school today. In just one decade (2000 to 2010), the proportion of five- to 17-year-olds using only inactive modes of transportation (e.g., bus, train, car) to get to and from school has increased from 51 per cent to 62 per cent.

The Active Healthy Kids Canada Report Card, released in partnership with ParticipACTION and the Healthy Active Living and Obesity Research Group at the Children’s Hospital of Eastern Ontario (CHEO-HALO), assigns a ‘D’ grade to Active Transportation this year.

“Today’s youth spend less time walking, and walk shorter distances, than their parents did as children,” says 
Kelly Murumets, President and CEO, ParticipACTION. “With only five per cent of five to 17 year olds meeting the Canadian Physical Activity Guidelines, it is important to find simple solutions to help increase their physical activity levels. By making small changes to the way we travel to destinations, we can have a big impact on the physical activity levels of our children. Not only will we help get them closer to achieving the recommended Guidelines, but we will also provide opportunities for social engagement with their peers.” 
Increased car time driving long-term unhealthy habits.

“By driving our kids to and from their destinations, we may be robbing them of an important source of physical activity, and contributing to lifelong unhealthy habits,” says Dr. Mark Tremblay, Chief Scientific Officer, Active Healthy Kids Canada. “Active transportation presents an easy, cost-effective and environmentally friendly way to increase physical activity levels among children and youth, and its benefits are significant. In fact, if we encouraged our kids to walk for trips less than a kilometre, they could bank an additional 10 to 15 minutes of physical activity per trip!”

Here is much more

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Research suggest that eye-injuries are more common in Floorball as compared to Tennis, but less common as compared to Squash (similar to Racquetball).
To minimize this risk of injury Floorballcentral recommend: Use certified protective eye-wear (mandated in many European areas for the youth). Do not lay down on the court. Follow the rules strict on stick height.

Also if you get addicted to this sport - do not blame us!