Saturday, February 23, 2013

Storvreta - Green Bay Packers, Shirt Benchmark

At another blog, years ago, we wrote a post about quality. We tried to first of all understand quality as a feature in general. We also tried to understand quality in a more American perspective - as related to American culture.
We came up with some interesting conclusions and question marks connected to the mantra of hard work, that we concluded prevail to some larger extent in America.

The rest of this post is fully disconnected to what we ever learned from doing that.

Today we do a shirt Benchmark between a Storvreta (floorball) replica shirt and a Green Bay Packer (American Football) shirt.
The difference is like between the Moon and the Earth, meaning we are not even on the same planet.

Price wise the Storvreta shirt clocks in at some plus 60 dollars and the replica Green Bay Packers cost like 3-4 times more. This spells several differences in itself and we do not fully compare the same thing. That in itself, is very interesting - because it raise the question why this is so very different - it is just some water in between the pond of these shirts.

But this is something we have seen in American Ice Hockey shirts too as compared to European Ice Hockey shirts. The American designed (normally not made in America since garment like these are most likely made in countries specialized on clothing) shirts have often the feature of names and numbers not being printed but; cut out and sewn on in rather sturdy ways onto the shirt. This creates a much more exclusive product and hence much more expensive shirt. The European Ice Hockey shirts often just have the name printed on - in a cheap and fast style.

From advertising perspectives these shirts are very different too. The Storvreta shirt is filled with ads or rather logo’s all over. This sends some kind of a dual edged sword message. In one perspective it looks cool - but it also, compared to the Green Bay Packer shirt, it looks cheap. It is easy to see how advertisers like the idea to have their logotypes on the shirt - but hey isn't this a bit too much - most logotypes just drown in a “logotype shaped pattern”. The optimum is probably to have one or two logotypes connected to a shirt - so they would stand out. So both the Green Bay Packer shirt as well as the Storvreta shirt do two extremes in this advertising respect.

In pure designs and colors, the design of the Green Bay Packer shirt stands out as much better but the Storvreta shirt has a much better color combinations - with that crazy difference one logo is yellow and blue - something that kind of stands out in an awkward way from the oterwise red and white shirt.

Then we have the sizes. An XL Storvreta shirt is small compared to a Green Bay Packer shirt. The Green Bay Packer shirt is slightly longer.

A very important feature might be the weight of the shirt? The Green Bay Packer shirt is much more heavy. In real numbers the difference in weight is not very high, meaning much weight is not added in grams or ounces. But in relative numbers the Green Bay Packer shirt is roughly three times more heavy. The sewn on numbers, a larger size (even if both being labeled XL), as well as a much heavier material used for the GBP shirt all contributes to this difference. How important the weight of a shirt is for an athlete we do not dare to say anything about. But it is interesting to note that the shirt is a part of the equipment of the athlete. And even if the Floorball shirt is more lightweight - as a part of the Floorball dress the weight is comparable heavier - as an American Football player carry much more protective equipment, their shirt is in comparable terms much lighter (this might also connect to the body weights of the athletes).

And, it is interesting to note that last time we took off the Storvreta shirt we heard an odd cracking sound we did not like...

This led to another idea we had decades ago. As we saw athletes in both soccer and team handball illegally pulling each other shirts in games - we invented the self-marking shirt.
What? Well a shirt for a team sport that is so badly sewn that it would fall apart as a player in the other team pulls a shirt - would be self-marking so the referees instantly would see the bad play.

In essence this shirt benchmark, is like comparing a Dodge neon to the latest Volvo - but reversed.
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Research suggest that eye-injuries are more common in Floorball as compared to Tennis, but less common as compared to Squash (similar to Racquetball).
To minimize this risk of injury Floorballcentral recommend: Use certified protective eye-wear (mandated in many European areas for the youth). Do not lay down on the court. Follow the rules strict on stick height.

Also if you get addicted to this sport - do not blame us!