Thursday, February 28, 2013

One thing right and one thing backwards from Nike


Big Tubas, to the sound of Drums, and the the first lady of the USA, today announced an unprecedented move by NIKE to get Americas kids back moving again.. and investments in measures to do this at some 50 Million US Dollars was announced.
That is exactly the right thing to do - or more or less what they must do... here is the release page
http://nikeinc.com/news/nike-announces-50-million-commitment-to-get-kids-moving#/inline/17863
Thank You Nike!

And their video..


So what is backwards in this? Well, tug of war was abandoned by the Olympics ages ago, and we see at least two short clips of some Floor Hockey versions too.. Holy Majolie!

So do not Nike know about Floorball, its global expansion, the recognition by the IOC and the possibilities for Floorball to become an Olympic Sport, not only in Special Olympics? Or how Floorball works and grows in Schools across other continents, maybe they do not know?
Hm, can they invest 50 Million in the task to get kids moving in US Schools without Floorball? Maybe they can, but we must then reserve ourselves and promise that if they incorporated Floorball - their ROI - would shine, and that is what we think here - irrespective how they count the Return On the Investment (ROI).

How we count it? Simple math, more fun, more kids, doing much harder physical work through Floorball - we do not even have to count in any other way at all here ;-D. To us Fun is exactly the same word as Motivation.. tug of war is fun, yes but not that fun, so you go back doing it once a week in a club or something...at least it will not bring the masses to do so - Floorball may.

Good Luck Nike, whatever path you might take to develop this, we salute you from Floorballcentral.org.

And you know we just love opinions here as much as Floor....
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Caution

Research suggest that eye-injuries are more common in Floorball as compared to Tennis, but less common as compared to Squash (similar to Racquetball).
To minimize this risk of injury Floorballcentral recommend: Use certified protective eye-wear (mandated in many European areas for the youth). Do not lay down on the court. Follow the rules strict on stick height.

Also if you get addicted to this sport - do not blame us!