Saturday, February 9, 2013

#Hashtags #Floorball

The ads around superbowl is a marketing bonanza. This year, they were filled with many many hashtags. Like these #andsomething.
Hm, we just read an article how these actually works and drive traffic or interest.

Now connect Floorball to these - the sad name situation with a new name for the sport in many countries mess up our abilities to use hashtags in a reasonable and global way.
We say hipp hipp hurrah to France and Germany that both have adopted the I N T E R N A T I O N A L word Floorball for the sport we like.
We say thumbs down for Swedish attempts to communicate Floorball on twitter for instance under hashtags like #IBresult or #IBvm2012 - we even dare to call them international disasters and borderline to sabotage if we want to go olympic.

We also read this article on how some companies indeed devoted some of their own internet resources to clearly sort out how their own hashtags worked for their communications.

So who "police" - or regulates hashtags for Floorball? No-one? Maybe perhaps not yet?

Until someone stake out a good direction in this field, we recommend you all to include the #hashtag #Floorball in most of what you write - at least on twitter and instagram - remember Floorball should become a world sport - and - not remain - in the sandbox.
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Research suggest that eye-injuries are more common in Floorball as compared to Tennis, but less common as compared to Squash (similar to Racquetball).
To minimize this risk of injury Floorballcentral recommend: Use certified protective eye-wear (mandated in many European areas for the youth). Do not lay down on the court. Follow the rules strict on stick height.

Also if you get addicted to this sport - do not blame us!