Sunday, January 13, 2013

The Demographic 360 degree shift -updated


hits to floorballcentral - the main jumps all related to hits from China - we expect
more - as they soon wake up over there...
So, here we are with our little blog...
A blog that has its main purpose to wake-up America, and in particular the USA.. This since they seem not to be very much aware that Floorball is a sport.

Neither do most people here know that some main Floorball roots came from MN and MI - and hey Floorball also happens to be on track to become an Olympic sport - and Floorball further seems to work very nice wonders for many Ice Hockey players too - and Floorball is just something much more better to do in a PE class room too... Yeah - soon they might also stumble over Floorball during the World Games, Special Olympics in Korea..too. (this month).

So what happens?
Well it seems like we indeed woke up China instead, ha ha.
The two last days show explosive growth at our blog. But it all comes from China and right now some 80% of all our readers arrive from China. It is a total dominance right now. No, this can not only be a bot, scanning our material, because some of our most read posts are jumping up high in accumulated hits too - and yes today we saw a new mighty daily record, like 25% higher than yesterdays already extremely impressive numbers!

What to do?
We could turn our face to China instead and.. hey Jetjet our former Asian contributor..we might need you back here..China is not that bad sort of a market - hey their potential is even better than the american from many many perspectives..(pst in reality China is on track to become the worlds largest market for everything). Maybe China just is the next big thing for Floorball too? Hmm.
Hey any American companies out there that would like to have like about 1000 Chinese exposures a day? OH no, time to hold our horses here. ptroo.

And why are so many Floorball producers tossing money in advertising costs as INVESTMENTS at mature and only organically growing markets in Northern Europe? Wild baby - here we might encounter massive and explosive growth instead... not only in China but one day in North America too - how do you think you marketing directors? Or do you not? Get real - invest where there is some potential instead.

Or we could continue as we do and perhaps just see China veer of..? slowly or fast to better Chinese blogs that will jump up? What do YOU think?
Maybe it is time for us to dive into Google Analytics to even better try to understand this explosion in our traffic from China.

Update: Monday morning traffic from China seems to have stabilized itself at much more reasonable levels. Does this mean that we should toss out this post? No, China used to have zero hits to this blog just months ago - and now they still fully dominate our traffic - this morning with like double volume as compared to the USA... and we still think that Floorballproducers should work with a longer perspective for their investments - we will soon touch base on this subject related to the upcoming ISPO exhibition...
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Caution

Research suggest that eye-injuries are more common in Floorball as compared to Tennis, but less common as compared to Squash (similar to Racquetball).
To minimize this risk of injury Floorballcentral recommend: Use certified protective eye-wear (mandated in many European areas for the youth). Do not lay down on the court. Follow the rules strict on stick height.

Also if you get addicted to this sport - do not blame us!