Wednesday, January 2, 2013

"Seldom has so many had so few to thank for so much"


Something like this is what Winston Churchill said after a small number of British airmen during the second world war defended England from German attacks.

Germany is back attacking again, but this time in a much more constructive way.
As, you know Germany surprised many with securing a 4th place in the World Floorball Championships last month. This incredible accomplishment, plus the fact that Germany changed the name from Unihockey to Floorball means something completely new..
The easiest way to illustrate this is to compare a search for News at Google on Floorball, well just months ago such news was kind of sparse. Now they are plenty and most of them are of course in German. This is good since this hammer in the name of Floorball and it relates to the interest for the sport.

About half-a-year ago or so we said that the demonstration sport of Floorball at the Special Olympics World Games in Korea will become much more important for Floorball than the WFC 2012 would be.
Perhaps a bold statement - but we maintain that this is still the case and it is obvious why...

A WFC is mainly arranged for the best and the already "saved believers" so most media attention is therefore in a natural way aimed at the larger crowds already existing out there on more limited markets. It is true that a WFC sell the product Floorball too - but more in a long term with more organic growth. The other back-draw with a WFC is the language diversity and the name problem we still have...
The miracle with this years WFC 2012 and the true winners from "the marketing of Floorball aspect" is - no doubt here - Hooray Germany! Current World Champs in Floorball marketing!

But one thing that is so incredible about the Special Olympics in Korea is that this is not an event for limited groups of "Floorball faithfuls". No this is an event that will touch with the larger global Special Olympics community, including athletes, leaders, relatives, commentators, journalists and spectators. From the perspective of Floorball this is not the same old audience that is to be intrigued - this is a brand new and global - possible and curious Floorball community.
Then on top of this, with a large multi-sport event like the world games there will also be some cross pollination over of interest from other sports too. It is like the best of all worlds scenario.
So no, this is not organic growth - this is now possibly entering the area of exponential growth - instead. and it is so much more fun!

Then a WFC in Switzerland - well some natural laws there will produce a lots of German material. A Special Olympic World Game in Korea will instead put so much more focus on English - and yes we still think that English is the most commonly used language on-line.
Here is a serious hint - if you now plan to start a blog on Floorball - eh at least pick your language first -
http://www.internetworldstats.com/stats7.htm

We can already now detect English News media interest or mentions; on the Floorball demo games in Korea..
http://online.wsj.com/article/AP2561924f6a854a0e808c5b673d64cf39.html
http://www.dublinpeople.com/article.php?id=1889&l=100
http://tribune.com.ng/news2013/index.php/en/sports/item/1706-nigeria-for-special-olympics-winter-games
http://www.paherald.sk.ca/Sports/2012-12-07/article-3136319/Local-Special-Olympians-heading-to-World-Winter-Games/1
http://articles.dailyamerican.com/2012-12-08/news/35694861_1_andrew-sambol-ski-poles-cross-country

OK, they do not always spell Floor Ball right but still it is in these texts, but hey it is almost 4 weeks to go..And already it seems like we have better penetration in English spoken media as compared to the full WFC 2012 - including the visit from NHL's Zetterberg.
We think the Special Olympics will do Floorball so good.. but then on the other hand we already know that Floorball will do very good to Special Olympians too.

Hm, we just wonder if  Mr. Tim Schriver has tried Floorball himself yet -  if not we are sure that he will do that rather soon..

Back to the headline; Seldom has so few....
It would not surprise us a bit if Floorballers in general: would say exactly what Sir Winston did - but instead say it to all the athletes that very soon takes Floorball to the Special Olympics in Korea.

And there are no doubts that they do it for - all of us that are nutz about Floorball!


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Caution

Research suggest that eye-injuries are more common in Floorball as compared to Tennis, but less common as compared to Squash (similar to Racquetball).
To minimize this risk of injury Floorballcentral recommend: Use certified protective eye-wear (mandated in many European areas for the youth). Do not lay down on the court. Follow the rules strict on stick height.

Also if you get addicted to this sport - do not blame us!