Thursday, January 24, 2013

Pin-Up or Down?


Linked in via kekavas ladies - cool logo huh?
Sports Illustrated top selling issue is normally the one filled with hot and sexy babes in their swim-suite issue...

Happee from Finland, the Floorball team that we think are best in the world - as a team on marketing the sport Internationally.. They have for years been producing smoking hot calendars in avant garde settings with nude or half nude Floorball both male and female players and yes, we do look forward to more from them in this respect...

From Norway we have seen some ladies dress up in black silk as Floorball players and when Miss Gunita from Latvia ended up in Playboy a few months ago - well that was very appreciated too in the Floorball world and today we had a new sexy calendar from the Latvian female team Kekavas jumping up via twitter...

So is this Pin-Up?
There is no doubt that sex sells and that it seems like efforts in this direction truly spread in good way through media or on the Internet. This means an increased possibility to reach new people for Floorball. Then in some cases these stunts also bring in money to a good cause - like when a calendar is up for sale. And we must also not forget that the players involved in these efforts also become a bit high lighted and recognized as photogenic pleasures. Then we would like to add that it seems like Floorball players become rather good looking - maybe thanks to the sport they play - or is it the other way around - good looking people just happen to play Floorball?

Or is it Pin-Down?
In some cultures the idea of what is proper or not is rather different - and just only here in the USA folks are doubtless much more sensitive for minor nude expressions as at compared to many places in Europe. Then we must also remember that Floorball aims for all global cultures and in some big markets for Floorball - yeah, well semi nude expressions are more or less a grave no no no...
In the dimension that Floorball also aim very much towards kids and they probably just wonder why the guy or gal on the picture forgot their shirt or something.... so as a marketing tool - in this the younger direction it might be rather questionable too.

Our conclusion is not easy - but we think if done right - on the right markets to the right target groups - and possibly done even much more artistic and driven, it could be a good thing for Floorball. But not always.
And we are certain that we will see yet more of these artistic expressions - in particular as it comes to fund raising, for the very best looking teams...
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Caution

Research suggest that eye-injuries are more common in Floorball as compared to Tennis, but less common as compared to Squash (similar to Racquetball).
To minimize this risk of injury Floorballcentral recommend: Use certified protective eye-wear (mandated in many European areas for the youth). Do not lay down on the court. Follow the rules strict on stick height.

Also if you get addicted to this sport - do not blame us!