Sunday, January 27, 2013

IFF move the TV forward


The IFF have just told their members, ie, the National Floorball Federations - that they can request to send big league games via the IFF Youtube channel... this might not seem to be much of a move... but we think this could be one of the most important and best moves they can do..

We like all the printed matters that are available via the IFF and all other stuff they have out there - but for heavens sake it is moving images of Floorball that is the real product.. Some 4 Million spectators at the WFC 2012 would indeed agree to this.

Yes, on local markets there are already very much web and/or TV transmissions of high notch Floorball and many teams send their own games too - but for the larger International crowds this is hidden behind pay walls and local proprietary systems with the local market - insanely hard to find and not easy to pay for, bah.

If now the IFF can make a consistent flow of top league games available on their own YouTube channel, and if these games are produced at a top notch level - so the product itself is secured - and with good audience at the games. And then the basic marketing around this works good too (we think about one calendar with games announced in good time - with countdown clocks, notifications, and of course the ability to embed the game code at other sites online).
Well, it would not surprise us here if we might get the largest Floorball winner ever - or the best Floorball marketing product we may have - and yes many betting companies will for sure be interested in this too..

We think this could turn into one of the best marketing tools ever for Floorball. Here is the announcement from the IFF http://www.floorball.org/news.asp?id_tiedote=3016 and - yes in this respect they rock!
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Caution

Research suggest that eye-injuries are more common in Floorball as compared to Tennis, but less common as compared to Squash (similar to Racquetball).
To minimize this risk of injury Floorballcentral recommend: Use certified protective eye-wear (mandated in many European areas for the youth). Do not lay down on the court. Follow the rules strict on stick height.

Also if you get addicted to this sport - do not blame us!