Monday, January 14, 2013

Gunsmoke n' ISPO - and Thank U Realstick


Time to haul in some verbal shotguns and spew some more comments in the Floorball marketing division?

These are the facts:
- ISPO is the worlds most important sport exhibition
- It takes place in Germany (in early feb 2013)
- Germany is right now one of the most important future markets for Floorball
- Floorball has earlier done some extremely good shows at ISPO with an activity that was called Floorball village
- The Floorball village was a mix of producer and federation presence
- ISPO, has been seen as a too expensive activity, and it seems like the idea of a Floorball village is out the window for now
- Floorball hopes to become global and go Olympic
- This years ISPO as seen from a Floorball perspective - will mainly consist of Realstick, some less known Asian stick producers and some other producers of jerseys, face-masks etc kind of stuff that relates to Floorball, it looks like...
- All other main branded Floorball stick exhibitors seems to be missing from ISPO this year as we tried to peek into the exhibitor list (if we are wrong pls forgive us - exhibitor lists may be tricky since sometimes the company behind a product is not the same as the known consumer brand)

Here are perhaps a related factual circumstance
- From other areas, like the tech sector, it might be seen that the traditional exhibitions are not as important as they used to be - just think how big tech companies like apple, microsoft and even facebook nowadays release their biggest news at private or press gatherings instead.

And finally our smokin' opinions on Floorball and ISPO
- Floorball must have a large presence at ISPO
- If not - another comparable splendid exhibition activity must be arranged - why not a superb village as the WFC is played? No, not just an exhibition - but a big boom village
- If ISPO is to expensive, well then it must be funded in another way - this could be hard to solve - but have we tried crowd sourced fund raising? Or to involve main German retail chains that could earn a buck or two on Floorball as in their retail system? Or other ideas - help us here - we believe in crowd as a source.
Or is the naked truth that the stick producers all, still are way too small, to invest in the larger and extended market exposure? Maybe that is the case - our serious question here then comes as a given - Does anyone seriously believe that as the sport of Floorball will go global - and that we in that the very global case...we will still rely on 4-5 nordic small stick producing brands... that will sweep the globe?
Na, we here are certain at some point the big boys - well there are only two in the real big sporting stick business; Nike and Adidas plus tonnes of sub-brands - they must become engaged in some way since Floorball obviously seem to need some of their muscle power?

Now the word consolidation ring in our ears...maybe not to benefit the current owners but the sport itself.

Our final act of a fact
- The world's largest Floor Hockey producer will be at ISPO

Hepp -  now let the smoke settle a bit and Realstick - we assure you that we will cheer for you guys as you go to ISPO. If someone could figure out if we will see some other main Floorball stick brands at ISPO - let us know - as we already here promise to cheer for them too ;-D
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Caution

Research suggest that eye-injuries are more common in Floorball as compared to Tennis, but less common as compared to Squash (similar to Racquetball).
To minimize this risk of injury Floorballcentral recommend: Use certified protective eye-wear (mandated in many European areas for the youth). Do not lay down on the court. Follow the rules strict on stick height.

Also if you get addicted to this sport - do not blame us!