Saturday, December 15, 2012

TV? Probably not!

Time after time we hear about the importance of Floorball being on TV.
Well, continue too read here and maybe you want to nuance that image a bit too?

During the recent WFC we think the sport of Floorball sat a new world record in being on Youtube - and that is what we like here - with free and nice transmissions and tonnes of good Floorball direct via the IFF.

Now back to the routine this weekend, they still pump out several good games from Sweden of high class Floorball... but you must either pay or log-in behind some kind of membership to see that - and - na that is not how either social media or Youtube works.. They need a redo there if we seriously want to spread the sport..

Social media? They say that the next thing for Social Media is - Strategic Social Media for 2013.. Huh?
So what is this? And that is best answered by who you ask, so the answer differ a bit depending on who you ask.
But one main idea is that social media is not to make certain that the marketing guys are on twitter and that the PR function covers facebook at a company.. Na, the strategic use is like when all, from the highest Boss to the newest bell boy in the same company is committed to the good use of social media.

So how would that work for a sport like Floorball instead of a company? In principle it is the same thing we must get ALL involved in social media if we want to move forward...with Floorball.
But what makes kids, players, the audience and the very highest dignitaries do this? Ha military research suggest that the best way to make a social network efficient is to offer incentives to the active parties.. But how can we do that? That is the tricky part, but maybe the joy to know that all Floorballers active on social media, including U buddy, contribute to the global conquest and the Olympic Floorball dream..

Then if you still think that TV is the golden egg for Floorball - well at least look at the TV clip below - it is good TV but also modern more powerful social media/// ;-)

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Research suggest that eye-injuries are more common in Floorball as compared to Tennis, but less common as compared to Squash (similar to Racquetball).
To minimize this risk of injury Floorballcentral recommend: Use certified protective eye-wear (mandated in many European areas for the youth). Do not lay down on the court. Follow the rules strict on stick height.

Also if you get addicted to this sport - do not blame us!