Sunday, December 9, 2012

In Sweden they are crazy about the Olympics

(... or a report from the duck pond...)

So when there is Olympic games on TV and a Swede is winning gold or do very well in sports like Biathlon or Curling (biathlon is a mix of marksman shooting and cross-country skiing). Then the Swedes wave flags, sing, jump out of tune, and just behave like proud fools.
That's us.

Then as Sweden play the best Floorball game ever and takes back the title from Finland earlier today..
Yes many serious connoisseur's claim the today's WFC final was one of the best Floorball games ever by Sweden and that the second period was fully insane..

As Sweden's top newspaper Aftonbladet have live reporting from today's final, - anyone could comment live too.  In these comments the stream of negative comments on floorball from Swedes became loud.. it became so loud that the very same largest newspaper today published a separate angry article/editorial where they told all these negative people to just - shut up.

It might be the case that Floorball in Sweden does not have the serious good or best media image that the sport deserve. And we may only hope that the SIBF and local clubs, etc, realize this and deal with this somewhat serious matter.
Aftonbladet clearly points out that all the people that act crazy over Swedish Olympic medals in sports like biathlon, curling or sailing will hands down cheer for a Swedish Olympic Floorball gold too.

The most striking from the article comes when the writer explain that in Sweden they have 250 active athletes in biathlon - you should know by now that there are some 120.000 licensed Floorball players in Sweden right? Ok, do you feel the real weight here 250 versus 120.000. What is a massive people movement - not biathlon it seems like...

Our conclusion?
They need an advertising agency in Sweden to beef up the Floorball image a bit.
The public image of Floorball is utterly important. And there are still many things to be done in this area to enhance the image and make it perfect - even in Sweden. PR and marketing are the functions that deal with matters like these in most other areas - and they must be used - and be used at the same level as Sweden knows how to play the game of Floorball..

 - by the way congrats to the title, boys.
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Research suggest that eye-injuries are more common in Floorball as compared to Tennis, but less common as compared to Squash (similar to Racquetball).
To minimize this risk of injury Floorballcentral recommend: Use certified protective eye-wear (mandated in many European areas for the youth). Do not lay down on the court. Follow the rules strict on stick height.

Also if you get addicted to this sport - do not blame us!