Friday, December 21, 2012

4 Million Spectators saw the WFC 2012!!

LOOK at your keyboards - if you have a regular keyboard for your computer you will notice that the number 4 as well as the $ dollar sign is on the same key..
So as we hear 4 million people watching the WFC from the IFF - we say and count for the future - and we also see the future value in this - represented by the $ sign.. We think we can say and do this since the Mayan calendar said that today was the last day of the world?

OK, but let us now think about this from another perspective...
Folks that know their social media, sometimes claim that the development of news have emerged from big national/International news over to more local news and now through modern tools we have a new thing called "personal news".
To us however here it is clear that the last dimension, as above, does not need to replace the other thing - but they do fight about the more or less same minutes available - with every individual user..

The question is then - how may this impact sport news? Will and have they also transform from International news, over to local and now into personal... And is the best personal news when the big International superstar acts with you on facebook or twitter as a personal friend?
This is all worth to think about... and then just think about other stars like lady gaga and Justin beiber, huh?

But as it comes to personal news in sports we think that what the IFF have been doing on youtube is perfect - the only thing they miss a little is a consistent strategy - to not only advertise it - but how to advertise the function on how to use their embed code for live events. If this becomes distributed in a clear and early sense for each larger event to many digital outlets - penetration will probably rock on the receiver side, and our point is, not if people look at things like the WFC on an odd blog like this one - or at the "home-of-the-source". What matter most must be the count in the total number of views - and with more contact areas - and more places that shows this.. (embedded code at many places) - more people will be reached. Hepp.

4 million it taste like bird (this is a Swedish saying that does not work very well in English but it means it is very good indeed)

So who is the possible winners in the hunt for social, or personal news related to the sport Floorball - we - maybe..? But yes in particular the IFF too that turns into a media outlet too - that is very interesting and hold value, this must be realized and capitalized upon, though clever advertising stunts in some way.

But the other big possible winner as personal news emerge more... - and what we want to point out here is this one The Hockey Community.
It is a standalone Facebook like version that have emerged over to the phone apps scene too as a tool to connect both Hockey people and Floorballers..

It seems like they have almost all the things in place to build an amazing community - what they probably need is some big superstars on both Hockey and Floorball that connects with tonnes of more regular Joe Does.

So if you like your sport and if it is either Hockey or Floorball - todays advice from us is - check out the HC tool online or the phone app - now available at either online both for apple and android... or as a computer solution... Start from here:

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Research suggest that eye-injuries are more common in Floorball as compared to Tennis, but less common as compared to Squash (similar to Racquetball).
To minimize this risk of injury Floorballcentral recommend: Use certified protective eye-wear (mandated in many European areas for the youth). Do not lay down on the court. Follow the rules strict on stick height.

Also if you get addicted to this sport - do not blame us!