Saturday, October 13, 2012

It was not just Martin Luther King that had a dream.


Would any other sport in America use diversity and special needs
as a core selling point in marketing material from the early 60-ties?
This is not just remarkable - but way ahead of its own times.
When many of us talk Floorball, we say that:
Floorball is for all,
and we embrace not only the inclusive activity that takes place during a regular PE session with Floorball, or perhaps at recess...

We also like when we see modern videos of Floorball in other settings like Wheelchair, electric and/or manual chairs and we are very fired up about the first ever World Games in Special Olympics - with Floorball - that is just around the corner. And so on...

You might, and many with you, think that this is some recent marketing stunts around the game to get some extra hype? Maybe invented at an expensive advertising agency?

I America in 1963, we are like 10 years ahead one of the main and first laws, "section 504", that came into play to protect people with disabilities from discrimination.  Ten Years!

It is 5 years before Martin Luther King was assassinated in 1968. The civil right movement had a long way to go...

Still, this marketing material from Cosom Corporation from about 1963.... Well, we do not have to explain what these exclusive photos show or what the text say. But lets just agree that the Cosom Corporation was ahead its own time like few others in 1963.
Yes, the language used today would sound different - but the main idea that Floorball is for all - is not a very late fix.
It was founded and implemented into the game by people like Phil Carlson and Tom Harter during the early 60ties.
Two men that knew how to create dreams...

On a more basic hint, yes that Goalie on the picture above sit on his knees, Why, we do not know but this is one of the earliest action images of what we would call "darn close to Floorball". Is he sitting on his knees because he was disabled? Or because he would be a better goalie - we think modern Floorball show that this boy was sitting to be a better goalie. But we do not know.

full credit to the collection and Minnesota Historical Society  www.mnhs.org.
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Caution

Research suggest that eye-injuries are more common in Floorball as compared to Tennis, but less common as compared to Squash (similar to Racquetball).
To minimize this risk of injury Floorballcentral recommend: Use certified protective eye-wear (mandated in many European areas for the youth). Do not lay down on the court. Follow the rules strict on stick height.

Also if you get addicted to this sport - do not blame us!