Monday, September 24, 2012

What is the Market Worth?

As you ask this to the larger manufacturers or just how many sticks they sell they normally act a bit with avoidance and it is hard to get a straight answer or any indications at all in these areas.
This is a pity since if we had straight open answers or statistics on stick sales - it would be much easier to predict the market - and this way determine the growth on different markets both short term and long term. This may also drive the market even further - in particular for those guys that have a large market-share.

Maybe you remember one of the ways to spot the future - Mr. Goetz as he say "bank on openness".

Many, more open industries, like the car manufacturing business, are amazingly open as it comes to how many cars they sell. But not companies that makes Floorball sticks. Maybe the producers think that being quiet is good? Old school - we say it is just old school and a dead end.

We suspect that they shy away from open statistics since - they are afraid that a very big sport brand would discover the sport. Or could there be other fishy reasons?
Foorballcentral thinks that one or two big sport brands in floorball - would be one of the best things that could happen to the sport - with their global power and reach.

However, one of the smaller brands Realstick, well they are not that small in Finland and they are active in 14 countries... A stick number was just mentioned in an article about them and it sounds like they have produced some 130.000 sticks.
Hm, it would not surprise us then if some of the big producers have produced like - plus a million sticks? We wish we knew... Do you?
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Research suggest that eye-injuries are more common in Floorball as compared to Tennis, but less common as compared to Squash (similar to Racquetball).
To minimize this risk of injury Floorballcentral recommend: Use certified protective eye-wear (mandated in many European areas for the youth). Do not lay down on the court. Follow the rules strict on stick height.

Also if you get addicted to this sport - do not blame us!