Thursday, September 27, 2012

Peter Forsberg to become serious about Floorball

One of the main tabloids in Sweden just reports that Peter Forsberg and his company 4ward will become the general agent for the Finnish Exel Floorball brand in Sweden and Denmark.
It is further stated that a sports arena in Umeå, in northern Sweden will change its name to Exel since the 4ward company also now holds the rights to this name.
The article to be found here in Swedish

We just want to speculate a bit. First it seemed like the idea that Peter Forsberg's charity Ice Hockey team the ICE breakers would play one Floorball game as a one thing happening in Umeå October 12th. Our first speculation was that - wow with the NHL lock-out: Forsberg's Floorball team might become a very interesting team indeed.

Now this business interest is announced and our conclusion or wild guess is:
We do not think that Exel will offer a line of sticks - without Peter "foppa" Forsbergs name on it - in Sweden. His name would be too big in sales terms to leave outside the sticks from Exel. This even if Forsberg's company just might be the importer. When such a stick might be available - well you can make your guess yourself. If we are wrong we will beg for your pardon!

This is great news for both Hockey and Floorball. Forsberg is the second high-profile Ice Hockey player becoming seriously involved in Floorball.

Börje Salming was first.

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Research suggest that eye-injuries are more common in Floorball as compared to Tennis, but less common as compared to Squash (similar to Racquetball).
To minimize this risk of injury Floorballcentral recommend: Use certified protective eye-wear (mandated in many European areas for the youth). Do not lay down on the court. Follow the rules strict on stick height.

Also if you get addicted to this sport - do not blame us!